Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

BevNET TV: A Recap of NACS 2011 BevNET TV: A Recap of NACS 2011

BevNET TV: A Recap of NACS 2011

by Ray Latif and Joshua Pratt,

With over 170 exhibitors showcasing their wares, beverage companies were represented in full force as the 2011 NACS show stormed into Chicago. Packed to the walls with energy shots, juices, teas and sodas, this year’s show featured the usual outrageous promotions (“Meet Snooki from Jersey Shore!”) and over-the-top booths (scantily clad models, immense media screens, a waterslide – yes, a waterslide. You read it right).

BevNET TV: An Interview with Dave Minnick of Purity Organic BevNET TV: An Interview with Dave Minnick of Purity Organic

BevNET TV: An Interview with Dave Minnick of Purity Organic

by Ray Latif,

Founded in 2006, Purity Organic Juices has quietly carved a successful niche in the premium juice category, achieving a 30 percent growth in revenues in each of the last three years. However, with the July announcement that First Beverage Group had made “a significant investment for a significant part of the company,” the company appears poised to make the leap from a boutique brand to a mainstream player.

New Powdered Energy Shot Provides Ammo For Your Body

by Ray Latif,

ROSWELL, Ga.–(BUSINESS WIRE)–Solvi™ Brands, LLC, makers of Strut and Rut Energy Shots, is proud to announce the addition of a revolutionary new powdered Energy product to their current lineup –…

Tru Blood Beverage Debuts in BevMo! Stores

by Ray Latif,

BevMo!, the leading alcoholic beverage-lifestyle speciality retailer in the western United States, just got some bite with the addition of the Tru Blood Beverage. The delicious blood orange flavoured soda,…

Arian Foster is Now Powered by Fuse

by Ray Latif,

AVENTURA, Fla., Oct. 4, 2011 /PRNewswire/ — Double Eagle Holdings, Ltd. (OTCQB: DEGH), the parent company of Fuse Science, Inc. (www.fusescience.com), announced today that it has entered into an endorsement…