
BevNET TV: The Unstoppable Sparkling ICE
Simply put, the rapid emergence of Sparking ICE on the national stage has been nothing short of extraordinary. Yet, is it possible for the brand to sustain its stratospheric rise? Kevin Klock, the CEO of Talking Rain, has no doubt. In an interview at BevNET Live Summer ’13, Klock indicated that present sales of Sparkling ICE were just the tip of the iceberg and estimated that the brand would reach the $400 million mark by the end of the year.