Brand News
Nov 6, 2014Last Updated Sep 9, 2015Bai Brands CEO Talks ‘Bai Bubbles’ and Beyond in “Beverage Buzz” Conference CallFounder Ben Weiss is reporting that the company is approaching $50 million in sales.
Sep 29, 2014Last Updated Oct 24, 2014Bai Announces New ‘Bubbles’ LineBai Brands today announced the launch of Bai Bubbles, an innovative carbonated beverage that extends the company’s line of healthy, all-natural, five-calorie,…
Sep 16, 2014Last Updated Sep 9, 2015Eye on the Market: Beverage Pricing in East L.A.At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only…
Sep 15, 2014Last Updated Sep 9, 2015Bai Gets Fizzy with New “Bubbles” LineContinuing upon a quest to answer what it terms as “the diet dilemma,” Bai today unveiled a new carbonated line, its first brand extension since launching Bai5.Aug 27, 2014Last Updated Aug 28, 2014Bai Brands Ranks No. 160 on the 2014 Inc. Magazine 5000 List“We are honored to be included in the prestigious Inc. 500|5000 list among the country’s most successful and innovative businesses,” says Ben Weiss, CEO and…Aug 6, 2014Bai Announces Launch of Redesigned WebsiteDesigned entirely in-house, the new site marks the first major initiative for the company’s newly formed Brand Experience Group – a full-service marketing team…Jun 4, 2014Bai CEO Named Finalist for N.J. Entrepreneur of the Year AwardBai Brands Founder and Chief Executive Officer, Ben Weiss, has been named a finalist for the EY Entrepreneur Of The Year 2014 Award in the New Jersey region.
Apr 21, 2014Last Updated Sep 9, 2015Bai’s Take on the ‘Arnold Palmer’On Monday, Bai announced the release of Tanzania Lemonade Tea, the company’s tenth flavor. The product is Bai’s version of the “Arnold Palmer” or the “Half &…
Oct 17, 2013Last Updated Sep 9, 2015NACS: Bai Braces for National TestBai is currently distributed in 14 states, mostly in the Northeast, but with distribution from the Dr Pepper Snapple Group, the company plans to enter the…
Oct 15, 2013Last Updated Sep 9, 2015Bai Launches New Distribution in ChicagoBai Brands, the makers of Bai 5, today announced new distribution in Chicago, a significant component of the company’s plans to be a national brand by the end…Sep 11, 2013Last Updated Sep 9, 2015BaiPolar: Coffeefruit Beverage Switches DistributorsSensing the opportunity to accelerate brand growth and eager to bring larger chain accounts on board in the New England region, Bai has switched its…Sep 4, 2013Last Updated Sep 9, 2015Distribution Roundup: Drink Chia Goes National, Bai Agrees With FreshDirect, Double Cola Goes HomeThree companies — Bai Brands, Drink Chia and Double Cola — announced news of expanded distribution this morning. Drink Chia, a growing part of a hot category,…Jun 27, 2013Last Updated Sep 9, 2015Strand Equity Acquires Minority Stake in Bai BrandsCalling Bai Brands, LLC, a “game-changing company,” Strand Equity Partners yesterday announced the acquisition of a minority ownership stake in the coffeefruit…
Jun 11, 2013Last Updated Sep 9, 2015Bai Executive Helps Brand Achieve ‘Look of Success,’ Named New PresidentOne week after Ben Weiss, the founder and CEO of bai, said at BevNET Live in New York that he expects his company’s sales to increase fivefold this year, he…