They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.
PRINCETON, N.J. — A taste of the tropics is now part of the bai5 family of 100% natural Antioxidant Infusions. bai brands, llc today announced the introduction of Molokai Coconut, the brand’s first coconut beverage and its first flavor to boast electrolytes. The new flavor is expected to be in stores by June 1st and […]
PRINCETON, N.J. – (January 8, 2012) – BAI Brands, LLC, maker of 5-calorie bai5 Antioxidant Infusions, announced today that its market presence in the Northeast has increased significantly as a result of new chain authorizations. The innovative brand’s coffeefruit-infused beverages will be available throughout the entire New York and New Jersey regions as of January […]
Princeton, NJ – (January 7, 2013) Bai Brands, LLC, maker of five-calorie bai5 Antioxidant Infusions, announced today that it has launched a San Diego Costco Roadshow Program – a schedule of three shows per week that will extend through the first quarter of 2013. The roadshows not only serve to incubate brand awareness and brand […]
Princeton, NJ – (January 3, 2013) Bai Brands, LLC, maker of five-calorie bai5 Antioxidant Infusions, announces the newest member of the senior sales management team, Pat Conklin, Division Manager West. “Pat will be responsible for managing and building out our distribution system in the West as well as managing and developing our current sales team […]
Bai Brands is proud to present its first fitness video, Bai5 for 5, a quick, full-body conditioning program inspired by 100% natural, 5-calorie bai5 Antioxidant Infusions. Bai5 for 5 delivers energy you can feel and results you can see in just 5 minutes, 5 times a day. Bai5 for 5 was created by Meredith Asplundh, […]
Princeton, N.J. (Oct. 8, 2012) Bai Brands, LLC, the maker of bai5 Antioxidant Infusions, today announced it has been selected to participate in the nationwide launch of HUNGRY GIRL TO THE MAX! The Ultimate Guilt-Free Cookbook, the new book by Lisa Lillien, Food Network personality and founder of the Hungry Girl brand. In June, Lisa […]
PRINCETON, N.J. (Sept 27, 2012 ) – A classic summertime favorite joins the bai5 family of exotic, refreshing Antioxidant Infusions™. Just in time for autumn outdoor fun, BAI Brands, LLC introduces its first lemonade, bai5 Limu Lemonade, a thirst-quenching beverage packed with astonishing great taste, not sugar. Bai Brands enters a marketplace crowded with lemonades […]
Sharpening its focus on growing trends of health and wellness, Bai Brands has quietly phased out its original line of coffee fruit-infused drinks in favor of its five-calorie Bai5 line. According to Bai Brands founder Ben Weiss, the company ceased production of the original line “about three months ago,” and has set sights on careful expansion of the Bai5 brand with a goal of national distribution by the first quarter of 2014.
Bai Brands is expanding the availability of its coffee fruit-infused beverages in California. Today, the company announced a new distribution agreement with Santa Barbara-based Pacific Beverage Company and a retail authorization with premium grocer Gelson’s, which operates 17 locations in Southern California.
August 16, 2012 — When a two-day product test of bai5 Antioxidant Infusions resulted in remarkable, high-volume sales during a recent weekend, Stew Leonard’s, a family-owned chain of supermarkets headquartered in Norwalk, Connecticut enthusiastically decided to roll out bai5 in all of their stores. In addition to its flagship Norwalk store, the legendary grocery leader […]
New York, NY – (June 25, 2012) Bai Brands, maker of the five-calorie bai5 antioxidant-infused beverage, announces the debut of their Variety Pack just in time for summer. Lisa Lillien, founder of hungry-girl.com, was the first to break the news and because of her love for the product created a recipe for Bai. The great […]
New York, NY – (March 16, 2012) — bai Brands, the maker of bai and bai5 antioxidant infused beverages, announced today that it has entered into a distribution partnership with Dr. Pepper Snapple Group in their New York and New Jersey Metropolitan areas. Starting April 1st, DPS will saturate their area of distribution with antioxidant […]
BevNET’s coverage of Natural Products Expo West begins with a series of short video interviews from the floor of the bustling event. In this segment, BevNET CEO John Craven spoke with Bai founder Ben Weiss about the brand’s new packaging as well as the company’s new distribution deal in metro New York.
