Brand News
Oct 20, 2016Last Updated Oct 20, 2016Justin Timberlake Invests In BaiSpeaking with BevNET at the NACS 2016 show in Atlanta, Alana Radmin, vice president of communications for Bai, said the partnership came together after…
Oct 3, 2016Last Updated Oct 4, 2016Reuters: Bai Exploring Potential $2 Billion SaleThe story, which cites unnamed sources familiar with the situation, states that Bai has hired JP Morgan Chase & Co. to conduct an auction and contact potential…
Aug 23, 2016Bai and VH1 Save the Music Foundation Announce PartnershipBetween August 1st and September 30th, 2016 Bai will donate a portion of proceeds from every bottle and can sold to VH1 Save The Music Foundation.
Aug 17, 2016Last Updated Aug 17, 2016Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for…
Aug 10, 2016Last Updated Aug 11, 2016People Moves: Former Annie’s CMO Takes the Reins at Bhakti; Rampolla Steps In at Hail MerryA longtime veteran of the food and beverage industry, Sarah Bird takes the reins from Bhakti founder Brook Eddy, who now serves as chairwoman of the company’s…Jul 15, 2016Last Updated Jul 15, 2016Bai Brands Hires Mike Pengue as Chief Strategy OfficerPengue joins Bai’s executive leadership team with over 30 years’ experience in sales, marketing, innovation and strategic business development, most recently…
Aug 13, 2015Last Updated Sep 9, 2015Kill Cliff, Kohana, Bai, Pressed Juicery Among Top Beverage Brands on Inc. 5000The list, which ranks companies based on revenue growth over the past three years (and at least $2 million in 2014 revenue) included just a handful of…
Aug 11, 2015Bai Brands Debuts Bai AntiwaterInfused with distinctive antioxidant power and enhanced with electrolytes for a crisp, clean taste, this super-purified water represents the next generation of…
Aug 5, 2015Last Updated Feb 8, 2017Portion of Proposed Class Action Lawsuit Against Bai Brands to ProceedU.S. District Judge Haywood Gilliam in the Northern District of California declined to dismiss the case in its entirety, agreeing with plaintiffs that a…Jun 18, 2015Last Updated Sep 9, 2015Bai Leases Massive Warehouse Facility in New JerseyBai Brands CEO Ben Weiss called the new space “a symbolic changing of the guard” as the company takes over a building that was once occupied by Ocean Spray.May 29, 2015Bai Brands to Sponsor Zac Brown Band’s JEKYLL + HYDE TourIn addition to sponsoring the tour, Bai will partner with Zac Brown Band to deliver an exciting drink recipe contest through social media platforms mid-summerApr 17, 2015Last Updated Sep 9, 2015Bai-Popping Number: DPS Investment Based on $500M ValuationBai CEO Ben Weiss today revealed that Dr Pepper Snapple Group’s (DPS) $15 million acquisition of a minority stake in his company was based on a half-billion…
Apr 16, 2015Last Updated Sep 9, 2015Dr Pepper Snapple Acquires Minority Stake in Bai BrandsEighteen months after signing a national distribution deal with Dr Pepper Snapple Group (DPS), Bai Brands, which has grown at a torrid pace in the timeframe,…
Dec 11, 2014Bai Brands Appoints New Chief Marketing OfficerMichael Simon comes to Bai with more than two decades of experience in raising the profile of major consumer brands.