Distribution Roundup: PepsiCo Partners With Buffalo Wild Wings, XYIENCE Hits the Dust Bowl

Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.

Belvoir Announces Launch in The Fresh Market

NEW YORK – On the heels of their successful launch of their Organic Elderflower Lemonade since December 2012, Belvoir Fruit Farms—a family owned company that has been producing hand-made beverages since 1981—is proud to announce the launch of its new flavor, Elderflower and Rose, in the specialty grocery retailer The Fresh Market. The healthy and […]