Brand News
Jul 31, 2026Last Updated Jul 31, 2026New Beverages: C4, Free Rein Embrace Protein; Califia Goes BananasWhether you’re looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there’s something for everyone in this…
Jul 30, 2026Last Updated Jul 30, 2026C4 Expands Beyond Energy with Sparkling Protein LaunchNutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Jul 10, 2026Last Updated Jul 10, 2026New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey CoffeeProtein and hemp are all over this week’s new product gallery thanks to launches from Lumen, Premier Protein, Javvy, BREZ and others, but hydration is also in…
Jul 1, 2026Last Updated Jul 1, 2026Report: Nutrabolt Recruits Banks to Lead IPOAccording to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan,…
Jun 5, 2026New Beverages: Nurri Launches Shake For Kids; New From Saratoga, Slice, StarbucksSummer drops from C4 and Slice highlight this week’s new products gallery, which also see fast-rising Nurri launch a ultra-filtered milk shake for kids…
May 29, 2026Former Nutrabolt Execs Can Keep New Jobs at Recess, Texas Judge RulesThree former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an…
May 11, 2026Last Updated May 12, 2026Nutrabolt Names Former KDP Exec Archambault as President, COOAndrew Archambault, a former President of the U.S. Beverage Unit at Keurig Dr Pepper (KDP), will be tasked with overseeing commercial and operational functions…
Apr 28, 2026Last Updated Apr 27, 2026Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage GrowthConvenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025,…
Apr 8, 2026Distribution: Koia Brings Protein Pop to Retail with Target LaunchThe clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a…
Feb 10, 2026Last Updated Feb 10, 2026Lance Collins’ Accelerator Revs Back Up as Independent BrandOn its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of…
Feb 6, 2026Last Updated Feb 6, 2026New Products: Daily Harvest Brews Frozen Elixirs, Innerbloom Brings Kanna To CansThis week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Dec 19, 2025New Products: Louie Louie’s High Class Partnership and Playboy’s Energy PlayThis week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s…Dec 18, 2025Nutrabolt Names Jason Cantelli as Chief Commercial OfficerNutrabolt, the parent company of C4 Energy and Bloom, has named Jason Cantelli as Chief Commercial Officer, overseeing strategy including the company’s DSD…
Oct 27, 2025Last Updated Oct 29, 2025Recess Raises $30 Million in CAVU-led B Round, Adds Kyle Thomas From C4Recess Drinks has closed a $30 million series B round led by existing investors including CAVU, while Kyle Thomas will be joining founder Ben Witte as co-CEO…