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Oct 24, 2025New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back NogIt’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent…Oct 24, 2025Last Updated Oct 24, 2025Bloom Teases Flavor Innovations as Energy & Sodas Push Into C-StoresHaving acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the…Sep 10, 2025Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL StarsCoconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring…Sep 9, 2025Last Updated Sep 12, 2025Nutrabolt Takes Majority Stake in Bloom NutritionNutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy…Jul 7, 2025Last Updated Jul 7, 2025Gamer Supps Enters RTD With Creator-Approved Energy DrinksSupplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut…Jun 20, 2025Last Updated Jun 20, 2025Gen Z Is Thirsty For Soda & Innovation, Says Keurig Dr Pepper Trend ReportAmong the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving…Jun 10, 2025Last Updated Jun 10, 2025On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In FocusThe bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a…Apr 24, 2025Last Updated Apr 29, 2025Keurig Dr Pepper: CSD, Energy Gains Boost U.S. Bevs +11%Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the…Apr 15, 2025Last Updated Apr 15, 2025Sweet Deal: No Cap! Partners With Candy Maker AlbaneseUpstart soda brand No Cap has signed an exclusive licensing agreement with family-owned candy maker Albanese Confectionary Group to bring that company’s…Mar 21, 2025New Products: C4 Teams With Jolly Rancher, Zing Zang Joins the Pickle CrazeIn this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates…Mar 5, 2025Last Updated Mar 5, 2025Bloom Expands in RTD with Prebiotic Soda Launch This FallBloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set…Feb 21, 2025Last Updated Feb 28, 2025Analysis: Alani Nu & Celsius Deal Sparks Distro Realignment, Possible KDP Rethink?Together, Celsius and Alani Nu are expected to drive around $2 billion in sales across the combined portfolio – that’s if the two brands don’t cannibalize each…Jan 30, 2025Last Updated Jan 31, 2025Marketing: Glenmorangie Joins Forces With Harrison Ford; Chamberlain Coffee Opens First CaféSingle malt Scotch whiskey purveyor Glenmorangie has tapped legendary actor Harrison Ford as the new face of the brand, starting with its “Once Upon a Time in…Dec 8, 2022Last Updated Dec 8, 2022KDP to Invest $863M in C4, Enters Long-Term Distribution PactKeurig Dr Pepper (KDP) has entered a strategic partnership with C4 Energy producer Nutrabolt and will invest $863 million for a 30% ownership stake in the…