Kombucha specialist Brew Dr. is rolling out redesigned packaging labels and branding — along with a pair of new flavors — aimed at building on the brand’s existing momentum while bringing new consumers into the category.
Last summer, CPG industry veteran Dan Stangler was named CEO of Brew Dr Kombucha, passed the mantle from Matt Thomas, who founded the company in 2003. Now, a little more than a year later, Stangler said the brand’s fundamentals are in order and he’s ready to drive national expansion.
Brew Dr Kombucha announced this week it has appointed Dan Stangler as CEO, assuming the role from the brand’s founder Matt Thomas. Stangler’s CV includes 15 years with General Mills, serving as the business unit director for Annie’s and as senior business unit director.
When Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate drinks. Now, 25 years later, they may be catching on. In recent months, the yerba mate category has seen an influx of attention and innovation from startups and strategics alike.
The team at Brew Dr. Kombucha announced the launch of a new “Founder’s Series” featuring the re-release of beloved recipes of Brew Dr. flavors that have come and gone over the years, each one for a few months at a time. The flavors to be revisited this year will include Mint Lemonade from February 1-April […]
In early 2020 Brew Dr. Kombucha launched a deliciously refreshing Limited Release flavor: Watermelon. It quickly became a fan favorite, and now Brew Dr. is pleased to announce that Watermelon is here to stay — joining the brand’s full-time lineup of 14 flavors. Consumers will now be able to enjoy this sip of sunshine year-round.
Brew Dr. Kombucha is expanding its interest in functional ingredients with Tranquil, — a new line containing 25 mg of CBD per 14 oz. bottle that is launching this week at stores in Oregon and Washington. The products feature flavors modeled after the Oregon-based kombucha maker’s existing Ginger Lemon, Superberry and Clear Mind SKUs.
The Oregon-based company announced in an Instagram post last week that it will close down its Townshend’s Distillery business on December 23. The distillery produced a variety of premium spirits made from the alcohol byproduct leftover from its kombucha brewing. However, the announcement noted that the closing of the distillery was not “goodbye,” but merely a “see you later” as the company explores options to reopen under a new model.
A Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a yearslong legal battle between herbal brand owners and tonic maker Shire City Herbals; New Class Action Targets Brew Dr.’s Probiotic Count; Court Rules in Favor of 5-Hour Energy in Costco Case
In this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including shelf-stable cans from Revive, a new look for Better Booch, and Odwalla’s hybrid “Smoobucha.”
Back by popular demand, Brew Dr. Kombucha’s winter seasonal, Vanilla Oak, is now available nationwide and in Canada. The limited-edition flavor features a crisp combination of fresh-scraped organic vanilla bean and oak steeped in a kettle with black tea.
In the second and final part of our Natural Products Expo East 2018 recap, BevNET covers news emerging from the Organic Trade Association meeting and takes a look at some of the new products and developments in plant-based dairy, kombucha, functional waters and other categories.
In this edition of People Moves, Laarni Niro is named COO at alkaline water brand AQUAhydrate; David Ross takes the helm at Live Soda; Townshend Group adds another Stumptown Coffee veteran; ABA President Susan Neely moves on.
Brew Dr. Kombucha has appointed EVP of Business Development Marty Wall as the company’s first President, the company told BevNET on Wednesday; John Fieldly approved as permanent CEO of Celsius
