The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.
This week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
This week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s and Louie Louie, as well as some non-infused innovations in coffee and creamers courtesy of MUD\WTR and Laird, and new energy drinks from C4, BUM and Playboy.
Nutrabolt, the parent company of C4 Energy and Bloom, has named Jason Cantelli as Chief Commercial Officer, overseeing strategy including the company’s DSD performance and key account relationships.
Recess Drinks has closed a $30 million series B round led by existing investors including CAVU, while Kyle Thomas will be joining founder Ben Witte as co-CEO and President.
It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.
Having acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the throttle forward in 2026, as we heard last week at NACS.
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.
Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.
Among the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving alongside consumer’s health and wellness habits.
The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.
Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the company a 4.8% increase in net sales during Q1 2025, as detailed in a quarterly earnings report this morning.
