C4 Energy

by Nutrabolt - C4

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Nutrabolt Names Former KDP Exec Archambault as President, COO

Andrew Archambault, a former President of the U.S. Beverage Unit at Keurig Dr Pepper (KDP), will be tasked with overseeing commercial and operational functions at Nutrabolt, best known in beverage for its KDP-distributed drinks under brands C4 and Bloom.

Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage Growth

Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.

Distribution: Koia Brings Protein Pop to Retail with Target Launch

The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.

Lance Collins’ Accelerator Revs Back Up as Independent Brand

On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.

New Products: Louie Louie’s High Class Partnership and Playboy’s Energy Play

This week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s and Louie Louie, as well as some non-infused innovations in coffee and creamers courtesy of MUD\WTR and Laird, and new energy drinks from C4, BUM and Playboy.

Nutrabolt Names Jason Cantelli as Chief Commercial Officer

Nutrabolt, the parent company of C4 Energy and Bloom, has named Jason Cantelli as Chief Commercial Officer, overseeing strategy including the company’s DSD performance and key account relationships.

New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back Nog

It’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent cran-raspberry flavor launch from Bear Maple. We also take a look at C4’s latest nostalgic energy offerings and Red Bull’s latest NIL deal.

Bloom Teases Flavor Innovations as Energy & Sodas Push Into C-Stores

Having acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the throttle forward in 2026, as we heard last week at NACS.

Nutrabolt Takes Majority Stake in Bloom Nutrition

Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.

Gamer Supps Enters RTD With Creator-Approved Energy Drinks

Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.


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