Brand News
Oct 5, 2026Last Updated Oct 2, 2026KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUsKDP shared an early look at its 2027 innovation pipeline highlighting dirty soda-aligned soft drink launches and creamy energy drink collabs.
Sep 25, 2026Last Updated Sep 25, 2026New Beverages: NA Beer Is Everywhere; Novamex’s New Zero SodasThis week we raise a glass to a pair of beer-flavored innovations from C4 and olive oil maker Graza, plus highlight oHHo’s move into energy, MET-Rx’s shift…
Sep 24, 2026Last Updated Sep 24, 2026CPG Week: Sol-ti’s $30M Marks Win For Shots & Another Chef-Driven Meal KitThis week, the podcast takes the temperature of the shot category, celebrity chefs impact on meal kits and C4’s beer-flavored energy drink.
Sep 18, 2026Last Updated Sep 18, 2026C4 Energy Launches NA Beer-Flavored Energy Drink ‘All Hopped Up’Nutrabolt’s C4 Energy is launching an electrifying twist on the non-alc alternative craze with All Hopped Up, a beer-flavored energy drink that the company…
Jul 31, 2026Last Updated Jul 31, 2026New Beverages: C4, Free Rein Embrace Protein; Califia Goes BananasWhether you’re looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there’s something for everyone in this…
Jul 30, 2026Last Updated Jul 30, 2026C4 Expands Beyond Energy with Sparkling Protein LaunchNutrabolt’s C4 is diving deeper into the functional beverage set with the launch of Sparkling Protein, a carbonated ready-to-drink protein beverage.
Jul 10, 2026Last Updated Jul 10, 2026New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey CoffeeProtein and hemp are all over this week’s new product gallery thanks to launches from Lumen, Premier Protein, Javvy, BREZ and others, but hydration is also in…
Jul 1, 2026Last Updated Jul 1, 2026Report: Nutrabolt Recruits Banks to Lead IPOAccording to an exclusive on Tuesday in Reuters, Nutrabolt, whose C4 and Bloom energy drinks have over $1 billion in combined sales, has enlisted JP Morgan,…
Jun 5, 2026New Beverages: Nurri Launches Shake For Kids; New From Saratoga, Slice, StarbucksSummer drops from C4 and Slice highlight this week’s new products gallery, which also see fast-rising Nurri launch a ultra-filtered milk shake for kids…
May 29, 2026Former Nutrabolt Execs Can Keep New Jobs at Recess, Texas Judge RulesThree former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an…
May 11, 2026Last Updated May 12, 2026Nutrabolt Names Former KDP Exec Archambault as President, COOAndrew Archambault, a former President of the U.S. Beverage Unit at Keurig Dr Pepper (KDP), will be tasked with overseeing commercial and operational functions…
Apr 28, 2026Last Updated Apr 27, 2026Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage GrowthConvenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025,…
Apr 8, 2026Distribution: Koia Brings Protein Pop to Retail with Target LaunchThe clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a…
Feb 10, 2026Last Updated Feb 10, 2026Lance Collins’ Accelerator Revs Back Up as Independent BrandOn its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of…