In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a Cherry Blossom-inspired kefir.
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
Together, Celsius and Alani Nu are expected to drive around $2 billion in sales across the combined portfolio – that’s if the two brands don’t cannibalize each other first.
Single malt Scotch whiskey purveyor Glenmorangie has tapped legendary actor Harrison Ford as the new face of the brand, starting with its “Once Upon a Time in Scotland” campaign.
Keurig Dr Pepper (KDP) has entered a strategic partnership with C4 Energy producer Nutrabolt and will invest $863 million for a 30% ownership stake in the brand, along with distribution rights, the company announced today.
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
C4 Energy, the performance energy drink brand produced by Nutrabolt, announced this week it has partnered with Mars Wrigley to release a new line of beverages featuring flavor inspired by Starburst candy.
