Brand News
Feb 6, 2026Last Updated Feb 6, 2026New Products: Daily Harvest Brews Frozen Elixirs, Innerbloom Brings Kanna To CansThis week, new energy drink flavors for Unwell and C4, Pressed Juicery celebrates Back History Month and Saint James Iced Tea unveils its Party Pack lineup.
Dec 19, 2025New Products: Louie Louie’s High Class Partnership and Playboy’s Energy PlayThis week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s…
Dec 18, 2025Nutrabolt Names Jason Cantelli as Chief Commercial OfficerNutrabolt, the parent company of C4 Energy and Bloom, has named Jason Cantelli as Chief Commercial Officer, overseeing strategy including the company’s DSD…
Oct 27, 2025Last Updated Oct 29, 2025Recess Raises $30 Million in CAVU-led B Round, Adds Kyle Thomas From C4Recess Drinks has closed a $30 million series B round led by existing investors including CAVU, while Kyle Thomas will be joining founder Ben Witte as co-CEO…
Oct 24, 2025New Products: C4’s Cereal Killer, Red Bull Goes Gridiron and MALK Brings Back NogIt’s not yet Halloween but some brands are already getting ready for the holidays, whether it’s the return of MALK’s fan favorite Holiday Nog or a permanent…
Oct 24, 2025Last Updated Oct 24, 2025Bloom Teases Flavor Innovations as Energy & Sodas Push Into C-StoresHaving acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the…
Sep 10, 2025Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL StarsCoconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring…
Sep 9, 2025Last Updated Sep 12, 2025Nutrabolt Takes Majority Stake in Bloom NutritionNutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy…
Jul 7, 2025Last Updated Jul 7, 2025Gamer Supps Enters RTD With Creator-Approved Energy DrinksSupplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut…
Jun 20, 2025Last Updated Jun 20, 2025Gen Z Is Thirsty For Soda & Innovation, Says Keurig Dr Pepper Trend ReportAmong the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving…
Jun 10, 2025Last Updated Jun 10, 2025On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In FocusThe bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a…
Apr 24, 2025Last Updated Apr 29, 2025Keurig Dr Pepper: CSD, Energy Gains Boost U.S. Bevs +11%Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the…
Apr 15, 2025Last Updated Apr 15, 2025Sweet Deal: No Cap! Partners With Candy Maker AlbaneseUpstart soda brand No Cap has signed an exclusive licensing agreement with family-owned candy maker Albanese Confectionary Group to bring that company’s…
Mar 21, 2025New Products: C4 Teams With Jolly Rancher, Zing Zang Joins the Pickle CrazeIn this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates…