Official Brand Overview
Carpe Diem is both - philosophy and brand. Carpe Diem is a philosophy: an appeal to the people of our time – to live consciously and seize the day because today is the first day of the rest of your life. Carpe Diem unites all those who value conscious enjoyment with all their senses. Those who demand authenticity and functionality just as much as modernity and style. As a brand, Carpe Diem stands for drinking with a purpose – for innovative functional drinks that equally combine drinking pleasure with effectiveness. The beverages of Carpe Diem are based on traditional methods of preparation and knowledge that is thousands of years old. Carpe Diem has made it its goal to offer this ancient knowledge to the consumer in form of modern drinks. Carpe Diem – drinking with a purpose.