Leading by example as the brand’s official U.S. Olympic athlete and campaign spokesperson will be Megan Rapinoe, a London 2012 gold medal-winning soccer player for the U.S. Women's National Team and self-professed tryathlete.
The SPRITE #DapTheKing campaign is supported by a digital video featuring viral basketball influencer Brandon "BdotAdot5" Armstrong.
Company spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold manufacturing and support teams.
The limited-edition Share a Coke® and a Song packaging will feature the classic patriotic song lyric, “I’m Proud To Be An American.”
The Coca-Cola Company today announced a new streamlined international structure to better align its operating units against its global bottling footprint and to promote and develop key Coca-Cola leaders.
PepsiCo recently completed a test of warmed soft drinks and teas at approximately 12 CVS locations in the Boston area. Packaged in 7.5 oz. cans, the beverages, which included colas and teas, were displayed in a countertop warming cabinet heated to 122°F.
All six flavors will be available for purchase nationwide in 8-packs of 12 oz. slim cans, featuring a more slender profile and refreshed graphics.
Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans.
Sprite Tropical Mix will be available in 20-ounce PET bottles and sold in convenience, value and other retail stores nationwide through August, or while supplies last.
The letter of intent is part of Coca-Cola North America’s ongoing and accelerated implementation of Coca-Cola’s 21st Century Beverage Partnership Model, a broad initiative aimed at building on system capabilities to sustain success, of which Great Lakes Coca-Cola Distribution, L.L.C., is a proud participant.
More than 372,000 women entrepreneurs were enabled by 5by20 in 2015, increasing the total number of women participants by 43 percent over the course of the year.
Coca-Cola has been a partner of the Braves since the team’s move to Atlanta in 1966.
The complete list of lyrics featured on packaging will be available at www.ShareaCoke.combeginning April 18.
The sleek 16.9 fl oz bottles have just 30-40 calories per package with a suggested retail price of $1.29.