Could anyone have guessed that in its 80th year of business, The Double Cola Company, a stalwart of classic Americana and traditional sodas, would venture into… the coconut water category? Perhaps not, but Double Cola, like many other CSD companies, is doing its best to adapt to wave after wave of consumers increasingly mindful of what they drink and the impact of sugary beverages on overall health and wellness.
CHATTANOOGA, Tenn. — A combination of popular demand and the rebranding of the Ski Citrus Soda brand family has brought Caffeine Free Ski back into the picture. In 2009, The Double Cola Company decided to offer only Caffeine Free Diet Ski. At the time, the trend was offering drinks with both zero caffeine and zero […]
Chattanooga, TN – The Double Cola Company is expanding Reward My Thirst, a loyalty rewards program for Double Cola consumers. Originally introduced in October of 2011, Reward My Thirst was created to reward consumers who are loyal to the Double Cola core brands – Double-Cola, Ski, Diet Ski, Ski InfraRED, and Chaser. Consumers have the […]
CHATTANOOGA, Tenn. – The Double Cola Company is ready for an exciting year of growth and expansion, which is why the company is kick-starting 2013 with Double-Dry Ginger Ale. Double-Dry Ginger Ale is an original Double Cola brand. Introduced back in the 1930s, Double-Dry is a ginger ale made with 100% natural flavors including real […]
Chattanooga, TN – After a complete family rebrand, each of the four Ski Citrus Soda brands now has a completely new set of graphics. The original brand Ski Citrus Soda is known for the combination of real lemon and orange juices. Ski has developed an extremely loyal following since the brand was born in 1956. While […]
Chattanooga, TN – DIET DOUBLE-COLA is shaking up the world of zero calorie sodas with its extraordinary new look. Holding on to the original time-honored formula, DIET DOUBLE has paired the original diet cola taste with far from ordinary packaging in order to create a favorable impression among diet cola and cola drinkers alike. DIET […]
Chattanooga, TN – The Double Cola Company is pleased to announce a new partnership, which will expand Double Cola’s distribution in Kentucky and Ohio. Winchester Wholesale of Winchester, Ohio has recently begun to distribute all Double Cola product lines in south central Ohio and northeastern Kentucky. Winchester Wholesale, founded in 1993, is a grocery wholesale […]
August 3, 2012 – The Double Cola Company’s Brand Ambassador program is reaching new horizons. The company first started the program in the Fall of 2011 with eight college students serving three different markets. Due to the program’s early success, the new Brand Ambassadors are now being hired for several additional markets. Double Cola takes […]
Chattanooga, TN – The Double Cola Company is excited about expanding distribution in Georgia. Gusto Brands, Inc. has recently begun to distribute all Double Cola product lines in several counties west of Middle Georgia. Gusto Brands, Inc., founded in 1945, is a family-owned business based out of LaGrange, Georgia. Operated by the third generation, the […]
