NACS 2017 Video: Muscle Milk Builds Out C-Store Protein Set
In a video interview recorded last week at the NACS 2017 show in Chicago, Lisa Selk, president and CEO of CytoSport, discussed the development of the brand’s recently debuted plant-based protein line, Evolve, and how it fits into the company’s overall C-store strategy. She also explained how Cytosport is diversifying the Muscle Milk portfolio with food and beverage products that fit different use occasions and broaden the brand’s appeal beyond simply supporting athletic performance.
