Gatorade, NFL, NBA and MLS Launch Beat the Heat Campaign

Simple Tips for Teen Athletes to Stay Safe This Summer CHICAGO, July 23, 2012 /PRNewswire/ — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with the NFL, NBA, and MLS for the Gatorade “Beat the Heat” program.  […]

PepsiCo and National Football League Renew Long-Term Partnership

Agreement Highlights New Opportunities for Athletes, Fans and Products PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ — PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012. The new agreement builds on the organizations’ 28-year […]

The Flow: Vita Coco Visit; Supplier Guide Deadline

ON TOP Video: BevNET visits Vita Coco; Brand Poised to Hit $100 Million in Sales? Link Attention Supplier and Services Companies: Time is running out to list your company in BevNET's 2011 Supplier and Services Directory. Link SAVE THE DATE: BevNET Live Summer 11, June 6 & 7, 2011 at the Sheraton Tower NYC. Program […]

Gatorade’s New G Series Pro Line up Now Available at Dick’s Sporting Goods

CHICAGO, June 1 /PRNewswire/ — To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of PepsiCo (NYSE: PEP) established a partnership with Dick's Sporting Goods (NYSE: DKS). Dick's Sporting Goods, the premier, national sporting goods retailer with more than 424 stores throughout the U.S., […]

GNC Hosts the Exclusive National Retail Launch of The Gatorade Company’s G Series Pro Sports Nutrition Line

PITTSBURGH, PA, May 04, 2010 (MARKETWIRE via COMTEX) — GNC, the nation’s premier specialist retailer of sports nutrition products for elite athletes and serious fitness enthusiasts, is the platform for the exclusive retail launch of The Gatorade Company’s G Series Pro — designed to meet the needs of professional and aspiring professional athletes. Only available […]

Gatorade Continues to Redefine Sports Nutrition Category With Launch of G Series Pro Exclusively in GNC

CHICAGO, March 23 /PRNewswire/ — In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo (NYSE: PEP), will launch G Series Pro – a new variant of its recently launched G Series – through a distribution alliance with GNC, the nation’s premier specialist retailer […]

Gatorade Evolves From Sports Drink to Sports Performance Innovation Company

CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes. Scientists […]

Gatorade and FOX Sports Net Announce Original Programming Partnership

CHICAGO, Nov. 18 /PRNewswire/ — The Gatorade Company and FOX Sports Net (FSN) have announced a national broadcast and digital partnership to build on the success of REPLAY, the popular original program created by Gatorade that restages classic games from great sports rivalries. The Gatorade/FSN partnership will include the national broadcast of the inaugural season […]

Gatorade unleashes new attitude, enhanced beverages

CHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and […]

Gatorade and Tiger Woods Join Forces to Develop a Signature Line of Sports Performance Beverages

@@img1 CHICAGO, IL –  (October 16, 2007) — The Gatorade Company, a division of PepsiCo, and Tiger Woods announced today a collaboration to develop Tiger-inspired sports performance beverages for athletes at all levels. Terms of the licensing deal were not disclosed. “Gatorade has been part of my game plan for years, whether I’m training or […]

Gatorade A.M.: It’s What’s for Breakfast

March 15, 2007 Q. On its label, Gatorade A.M., a new sports drink, says it “helps put back the fluids and energy you lose during a full night’s sleep.” Should we lie awake and fret about sleep draining our reserves? A. Craig Horswill, principal scientist at the Gatorade Sports Science Institute in Barrington, says people […]

Propel Fitness Water Introduces First National “Good Source of Calcium” Enhanced Water

@@img1St. Louis, Mo. – October, 2005 – Propel® Fitness Water will build on its continued success as the enhanced water category leader with the introduction of the first national enhanced water to be considered a good source of calcium per serving (10% DRI per eight ounce serving). Propel Calcium®, which was officially introduced this week […]


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