Bolt24 Calls Out BodyArmor in New Ad Campaign

In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.

Press Clips: Indiana Lawmakers Seek Ban on Energy Drink Sales to Minors

Lawmakers in Indiana have proposed a bill to ban the sale of energy drinks to minors, according to Tristate Homepage. If passed, Senate Bill 369, introduced on January 10, would make it a class C misdemeanor to “sell, give, or distribute an energy drink” to a minor.

Press Clips: SEC Looking Into National Beverage

SEC Looking Into National Beverage; California Decides Coffee Doesn’t Cause Cancer After All; Seattle Scraps Head Tax After Pressure from Amazon, Starbucks; Struggling Dairy Farmers Turn to A2 Milks; Gatorade Wins ‘Sports Fuel’ Trademark Case

In the Courtroom: Gatorade Settles Water Complaint; SSB Warnings Overturned

In this roundup of legal news around the beverage industry, Gatorade settles a bizarre complaint in which it was accused of using a Usain Bolt-branded video game to portray water as a hinderance to athletic performance. Also, a San Francisco ordinance requiring health warnings on outdoor advertisements for sugar sweetened beverages is struck down, and Nestle Waters moves to dismiss a suit claiming Poland Spring bottled water products don't meed the U.S. Food and Drug Administration (FDA) definition of spring water.

Gatorade Tries Better-For-You Once More, This Time With An Organic Line

Riding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes to market approximately nine months after PepsiCo first announced that it was developing an organic sub-line for the brand.

Gatorade Taps Top Athletes For 11th Annual Beat The Heat Campaign

In its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity.

Gatorade Launches Tenth Annual ‘Beat the Heat’ Campaign

To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with top professional U.S. sports leagues, including the NFL, MLS, MLB and NBA for the Gatorade Beat the Heat educational campaign.

Liverpool Football Club Names Gatorade as Official Sports Nutrition Partner

LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including Steven Gerrard, Daniel Sturridge and Philippe Coutinho.

As well as Gatorade supplying product, the Club’s backroom staff will also have access to the Gatorade Sports Science Institute’s state-of-the-art laboratory and testing facilities …

Gatorade, NFL and MLS Launch ‘Beat the Heat’ Campaign

CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports leagues, including the NFL and MLS, for the Gatorade Beat the Heat educational campaign. In its ninth year, Gatorade Beat the Heat aims to raise awareness among athletes, parents and coaches on how proper hydration …

Gatorade and USA TODAY Name National Girls Cross Country Runner of the Year

SIMI VALLEY, Calif., Jan. 25, 2013 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, today announced Sarah Baxter of Simi Valley High School (Simi Valley, Calif.) as its 2012-13 Gatorade National Girls Cross Country Runner of the Year.  Baxter was surprised with the news at school by …

Gatorade National Football Player of the Year: Max Browne

SAMMAMISH, Wash., Dec 18, 2012 /PRNewswire/ — In its 28th year of honoring the nation’s best high school athletes, The Gatorade Company, in collaboration with USA TODAY High School Sports, recently announced Max Browne of Skyline High School (Sammamish, Wash.) as its 2012-13 Gatorade National Football Player of the Year. Browne, a two-time Gatorade Washington Player of the Year, was surprised with the news

Gatorade, NFL, NBA and MLS Launch Beat the Heat Campaign

Simple Tips for Teen Athletes to Stay Safe This Summer

CHICAGO, July 23, 2012 /PRNewswire/ — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered with the NFL, NBA, and MLS for the Gatorade “Beat the Heat” program.  This educational campaign aims to raise awareness among athletes, …

PepsiCo and National Football League Renew Long-Term Partnership

Agreement Highlights New Opportunities for Athletes, Fans and Products

PURCHASE, N.Y. and NEW YORK, Sept. 6, 2011 /PRNewswire/ — PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced the renewal of their long-term partnership with a new, multi-year agreement to take effect in 2012.

The new agreement builds on the organizations’ 28-year relationship, aligns several of PepsiCo’s brands with the power …


Older Entries