Ghost Lifestyle

by Ghost LLC

New Beverages: GHOST x Bubblicious, Lapo’s, Recess

This week’s new beverage gallery features GHOST’s latest candy-coated collaboration, Elmhurst’s RTD protein shake debut and a long-awaited move outside of bitters for iconic brand House of Angostura.

Ghost Releases Limited Edition 7UP Flavored Energy Drink

The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.

Ghost Goes Deeper in Food Set with Protein Bar Launch

A year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching this month.

Gamer Supps Enters RTD With Creator-Approved Energy Drinks

Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.

Beverage Investment Warmup on Tap for 2025, Investors Say

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.


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