Brand News
May 15, 2026Last Updated Jun 1, 2026New Beverages: Protein, Patriotism Powers Launches By Proda, Unwell, Chobani & MoreThere’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE,…
Aug 1, 2025Last Updated Aug 1, 2025New Products: Summer Heats Up with WTRMLN ADEs, THC Mocktails and MoreIt’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC…
May 13, 2025Last Updated May 16, 2025Coco5’s Rebrand Fuels Fresh Sales with Women, Premium ClubsWhile coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an…
Apr 24, 2025PepsiCo: U.S. Bev Volumes Drop As Uncertainty LoomsPepsiCo lowered its full-year earnings forecast this morning, citing declining consumer confidence and tariff-induced increases in supply chain costs as major…
Nov 24, 2021Last Updated Nov 24, 2021Gatorade’s Propel Plans Further Push into Immunity LineMore than simply bringing new consumers into the brand family, the success of Propel Immune Support thus far has served to reorient the company’s growth…
Feb 22, 2021Last Updated Feb 22, 2021BodyArmor Analysis: Coke Deal Locks Down Sports Drink ShareThe Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports…
Sep 16, 2020Last Updated Sep 16, 2020Bolt24 Calls Out BodyArmor in New Ad CampaignIn the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad…
Mar 7, 2019Last Updated Mar 7, 2019Press Clips: Indiana Lawmakers Seek Ban on Energy Drink Sales to MinorsLawmakers in Indiana have proposed a bill to ban the sale of energy drinks to minors, according to Tristate Homepage. If passed, Senate Bill 369, introduced on…
Aug 21, 2018Last Updated Aug 21, 2018Taste Radio Ep. 125: Shake Shack’s Secret to Success is Surprisingly SimpleShake Shack COO Zach Koff explains how the restaurant chain’s surprisingly simple business philosophy led to stunning success; Zak Normandin, CEO, Dirty Lemon…
Jun 27, 2018Last Updated Jun 27, 2018Press Clips: SEC Looking Into National BeverageSEC Looking Into National Beverage; California Decides Coffee Doesn’t Cause Cancer After All; Seattle Scraps Head Tax After Pressure from Amazon, Starbucks;…
Oct 13, 2017Last Updated Oct 13, 2017In the Courtroom: Gatorade Settles Water Complaint; SSB Warnings OverturnedIn this roundup of legal news around the beverage industry, Gatorade settles a bizarre complaint in which it was accused of using a Usain Bolt-branded video…
Aug 31, 2016Last Updated Sep 1, 2016Gatorade Tries Better-For-You Once More, This Time With An Organic LineRiding the wave of demand for organic products, PepsiCo-owned Gatorade has launched a new line of organic sports drinks. Gatorade’s new G Organic series comes…
Jun 11, 2015Gatorade Taps Top Athletes For 11th Annual Beat The Heat CampaignIn its 11th year, Gatorade Beat the Heat has also teamed up with the Korey Stringer Institute and league partners including the NFL and NBA to continue to…
Jun 5, 2014Gatorade Launches Tenth Annual ‘Beat the Heat’ CampaignTo help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo (NYSE: PEP), has partnered…