Icelandic Glacial Strikes First Ever Celeb Deal with Julianne Hough

Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.

Icelandic Glacial Names Ken Sadowsky to Board of Directors

Bottled water manufacturer Icelandic Glacial announced today it has named Sadowsky to its board of directors. The man also known as the “Beverage Whisperer” is a senior advisor at investment firm Verlinvest and the executive director of beverage distribution group NIDA, but joins Icelandic’s board as an individual.

Icelandic Glacial Plans Facility Expansion, Retail Growth After Fundraise

It’s an international brand, and now, with cash in hand, it’s time for international growth. That’s the way Icelandic Glacial CEO Reza Mirza categorized this week’s news that the brand had received new equity funding from a group of new and existing investors.

Distribution: Rowdy Energy Hits the Gas with C-Store Retailers; GoodSport Makes Retail Debut in Wisconsin

Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.

Icelandic Glacial and The Rolling Stones Team Up For Upcoming “No Filter” U.S. Tour

Icelandic Glacial announced that it will continue its partnership with The Rolling Stones to help decrease the carbon footprint of the band’s upcoming “No Filter” U.S. Tour, kicking off in St. Louis on Sept 26.  The naturally alkaline and sustainably sourced natural spring water will provide glass water bottles and recycling bins for the band and crew throughout their 2021 tour to help reduce its impact on the environment.

Icelandic Glacial Launches First TV Spot

Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.

Icelandic Glacial Unveiled as Official Water Sponsor of the Golden Globes

Icelandic Glacial has announced that it will serve as the official water for the 77th Golden Globes Awards Ceremony. The naturally alkaline and sustainably sourced natural spring water will hydrate nominees and guests both on the red carpet and during the annual star-studded show.

Icelandic Glacial Announces $66M in New Financing

Premium, imported bottled water brand Icelandic Glacial announced today that it has raised $66 million in new financing to fuel U.S. and international growth. The funding includes a $35 million investment from BlackRock’s US Private Credit team, as well as $31 million in new equity issued to new and existing investors.

National Kidney Foundation Announces Partnership with Icelandic Glacial

The National Kidney Foundation has announced that it will partner with Icelandic Glacial, an award-winning, premium natural spring water from Iceland, to raise awareness about the importance of hydration in maintaining kidney health during National Kidney Month.

Icelandic Glacial Partners With Golden West To Build New Beverage Brands

Icelandic Water Holdings, the parent company of premium water brand Icelandic Glacial, has entered into a partnership with Golden West Food Group Inc. to collaborate on marketing, sales and distribution for the latter’s two beverage brands, Bowery Coffee Co. and the forthcoming KÖE Kombucha. The deal, which was finalized two weeks ago, is the first step in turning Icelandic Glacial into a multi-brand global beverage company, according to CEO Reza Mirza.

Icelandic Glacial Partners with Golden West Food Group

Icelandic Glacial announced a strategic alliance with Golden West Food Group Inc., set to enhance the brand reach of Bowery Cold Brew and KÖE Kombucha under the Icelandic Glacial umbrella.

Ben Stiller, Cher and Icelandic Glacial Provide Hurricane Relief

Icelandic Glacial, Ben Stiller’s Stiller Foundation and Cher today announced their partnership and plan to donate over 600,000 bottles of water to people across Puerto Rico and the U.S. Virgin Islands.


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