NACS: Natural Brands Aim for Growth in C-Stores

ITO EN, VOSS, Balance Water and Ayala’s Herbal Water, to name a few, hope to spearhead what they believe is the gradually changing inventory of C-stores, and they did so in the halls of the Georgia International Convention Center, tucked between rows of companies peddling e-cigarettes and microwaveable fried chicken.

TEAS’ TEA Introduces New Lightly Sweetened Varieties

New York (September, 2013) – ITO EN, the world’s leading supplier of loose leaf and makers of the award-winning bottled teas, TEAS’ TEA®, will launch a new SWEETENED version to accommodate consumer requests for a slightly sweetened tea with the same premium taste and clarity of the authentically brewed TEAS’ TEA.  The two new flavors-Green […]

Ito En Launches TEAS’ TEA Unsweetened DECAF Tea

ITO EN, the world’s leading purveyor of green tea leaves and makers of the award-winning bottled tea, will launch TEAS’ TEA Unsweetened DECAF tea, offering a new alternative to their line-up of ready-to-drink teas. Authentically brewed from premium loose tea leaves and carefully decaffeinated to preserve the tea’s true taste, the new TEAS’ TEA Unsweetened DECAF […]

ITO EN Honored at the North American Tea Championship

NEW YORK — ITO EN (North America), INC., the world’s leading purveyor of green tea leaves and tea beverages, is pleased to announce that TEAS’ TEA has been recognized with three new awards in the Iced Tea Category at the 2013 North American Tea Championship. Winning two (2) first place awards in the Ready-to-Drink Green Tea […]

ITO EN Hires New Product Development Manager

NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages have announced that Daniel Appleman has joined the team as Product Development Manager. He will be responsible for researching and development of new formulations for the company. Prior to joining ITO EN, Daniel worked at PepsiCo as Product […]

TEAS’ TEA Maker ITO EN to Sell Tea Bench Made From Recycled Green Tea Leaves

Commemorating Their Support of Earth Day New York 2013 NEW YORK, April 19, 2013 /PRNewswire/ — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverage, and makers of the award-winning line of bottled green tea-TEAS’ TEA® has announced that they will begin selling their Tea Bench, made from recycled green tea leaves […]

Lacroix Lands NYC Distribution via ITO EN, Adds New 12 oz. Slim Cans

National Beverage has announced a new partnership with premium tea company ITO EN to distribute the company’s Lacroix Sparkling Water brand throughout New York City. ITO EN, which markets and range of loose leaf and ready to drink tea products including Teas’ Tea and Oi Ocha, has begun distributing Lacroix’ products from its company-owned DSD house, which services 3,000 accounts in New York’s five boroughs.

ITO EN Hires New General Manager of the Warehouse Club Channel

NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages has announced the hiring of Bob Cormier as General Manager-Warehouse Club Channel. With extensive experience in national sales of consumer goods, Bob will oversee the warehouse club channel based in Seattle, Washington, assuming his responsibilities on April 15, 2013. Prior to joining ITO […]

ITO EN Launches Teas’ Tea Lattes

NEW YORK — ITO EN, the world’s leading supplier of loose leaf tea and makers of the award-winning bottled tea, TEAS” TEA launches a new line bottled tea line-TEAS’ TEA Latte, adding a new dimension to their portfolio of premium brewed teas. The new Guilt Free Lattes are a healthier version of the traditionally rich […]

ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation

NEW YORK — ITO EN, the world’s leading supplier of loose leaf and makers of the award-winning bottled green tea, TEAS’ TEA, will mark its sixth year as a Supplier Alliance Partner of Whole Planet Foundation, a nonprofit organization established by Whole Foods Market to alleviate poverty through microcredit financing in developing countries. Committed to […]

ITO EN Introduces Newest Half & Half Tea at Winter Fancy Food Show

SAN FRANCISCO – ITO EN, the world’s leading supplier of loose leaf and bottled green tea will introduce it’s newest addition to their TEAS’ TEA Half & Half line- Acerola Cherry, at the Winter Fancy Food Show in San Francisco (Jan. 20-22). The powerful superfruit originating from the Yucatan- also known as Barbados Cherry, is […]

TEAS’ TEA Kicks off the Summer with “Let the Good Times Roll” Promotion

Enter on Facebook and Win a Chance at a 2012 Hybrid Prius v2 NEW YORK, June 5, 2012 /PRNewswire/ — ITO EN (North America), INC., the world’s leading purveyor of green tea leaves and tea beverages, announces the launch of their TEAS’ TEA “Let The Good Times Roll” Summer Promotion. In the spirit of summer fun, […]

Ito En Launches Teas’ Tea Plus Half & Half – Fresh Brewed Green Teas and Juice

ANAHEIM, CA [MARCH 2012] The world’s leading supplier of loose leaf tea and bottled green tea, introduced the newest members to the TEAS’ TEA® family—half & HALF, at the Natural Products Expo West.  Adding another tier to their award-winning line of TEAS’ TEA®, the new TEAS’ TEA® PLUS will introduce an all-time American classic beverage […]

Award-Winning TEAS’ TEA Launches New Three-Tier Flavor Offering

New York, NY (April 2011) ITO EN (ee-toh-en), the world’s leading supplier of loose leaf and bottled green tea launches a new and renewed TEAS’ TEA® line. ITO EN tea is known for its purity and clarity of taste, while always maintaining the integrity of the tea leaf. The company’s core brand, TEAS’ TEA has […]


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