ITO EN Launches Teas’ Tea Lattes

NEW YORK — ITO EN, the world’s leading supplier of loose leaf tea and makers of the award-winning bottled tea, TEAS” TEA launches a new line bottled tea line-TEAS’ TEA Latte, adding a new dimension to their portfolio of premium brewed teas. The new Guilt Free Lattes are a healthier version of the traditionally rich lattes.

Authentically brewed with premium whole loose tea leaves and nonfat milk, each bottle is only 80 calories per serving with absolutely 0 grams of fat. Light and refreshing, the slightly sweetened TEAS’ TEA Lattes come in two(2) flavors- Black Tea Latte and Matcha Latte, packaged in a 16.9fl oz PET bottle. Black Tea Latte- Brewed with tea leaves from Sri Lanka ,the fully oxidized tea leaf produces a deep and full bodied flavor. Matcha Latte- Made with a powdered green tea traditionally used in Japanese tea ceremonies, Matcha is revered for its rich herbaceous taste and potent natural occurring antioxidants.

“We are excited to be expanding our bottled tea offerings with a new dimension by adding milk, a European tradition that dates back to the 17th century.” says Rona Tison, sr. vice president of corporate relations. “With consumers monitoring their calorie intake, our TEAS’ TEA Lattes can be enjoyed guilt free without compromising the integrity of a pure tea taste.”

The TEAS’ TEA Lattes are conveniently packaged in environmentally friendly BPA Free/ PET 1 bottles that are the lightest weight in the ready-to-drink tea industry. With most lattes offered in heavy glass bottles, TEAS’ TEA Latte weighs only 18 grams, and is recyclable and non-leaching. The company has been recognized for their CSR initiatives by recycling used tea leaves to create eco-friendly products. TEAS’ TEA named from the Japanese expression Ocha no Naka No Ocha, simply meaning “The Tea of ALL Teas!” uses the finest quality whole loose tea leaves.

With thoughtful sourcing and meticulous brewing methods, TEAS’ TEAS proprietary filtration method reduces sediment creating a clean finish. The company has been a pioneer and leader in the unsweetened tea market for over 10 years in the United States, and continues to expand its bottled teas offerings to include TEAS’ TEA half & Half to the natural and mainstream market.

About ITO EN (North America) INC.

ITO EN (North America)INC., a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS’ TEA, Traditional Japanese Tea (Oi Ocha – Japan”s 1 Selling Green Tea), and ITO EN Shots. Voted as “Best Tea” in New York City’s Zagat’s Gourmet and Entertainment Guide for eight consecutive years and hailed as “Model Tea” by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company’s five principles of Natural,Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer in the tea industry.