ITO EN Introduces Newest Half & Half Tea at Winter Fancy Food Show

SAN FRANCISCO – ITO EN, the world’s leading supplier of loose leaf and bottled green tea will introduce it’s newest addition to their TEAS’ TEA Half & Half line- Acerola Cherry, at the Winter Fancy Food Show in San Francisco (Jan. 20-22). The powerful superfruit originating from the Yucatan- also known as Barbados Cherry, is hailed to have 65 times the Vitamin C content of an orange. Offering 300% Vitamin C of the USDA’s Recommended Value, the new TEAS’ TEA Half & Half Acerola Cherry is meticulously brewed to draw out from the tea leaves their naturally occurring antioxidants. The powerful tea polyphenol-catechin(EGCG) is known to help maintain a healthy heart and neutralize free radicals. Slightly sweetened with all natural cane sugar and a hint of stevia, the new Acerola Cherry is only 100 calories per bottle (16.9fl oz).

With traditional half and half teas made with black teas, the twist of using green tea for this quintessential beverage makes TEAS’ TEA Half & Half a unique blend of East meets West. The combination of the powerful tea leaf and Vitamin C rich Acerola Cherry creates not only a refreshing and delicious tea, but a true “better-for-you” beverage. The Acerola Cherry is not only rich in Vitamin C, but is abundant in potassium, magnesiumas and Vitamin B. Known to help stimulate collagen production in skin, the cherry has historically been a remedy for anti-aging. The cherry is derived from a shrub that can reach up to twenty feet, with blooming flowers that may take place throughout the year depending upon the climate and location.

“We are excited to be introducing a premium green tea with such a powerful superfruit-the Acerola Cherry. It’s astounding benefits blended with the healthy power of green tea creates a Half & Half for the health conscious and discerning palate” says Rona Tison, sr. vice president of corporate relations for ITO EN.

The Acerola Cherry joins five (5) other TEAS’ TEA Half & Half flavors to include- Lemonade, Peach, Green Apple, Coconut and Grape. Bottled in environmentally friendly,non-leaching, BPA free bottles , the teas retail for $1.99 and are available at natural and mainstream markets nationwide. For more information, please visit or visit ITO EN’s booth at #447-North Hall.

About ITO EN(North America) INC.

ITO EN (North America)INC., a subsidiary of ITO EN, LTD., is the nation’s leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning Japanese tea lines in the U.S., including: TEAS’ TEA, Traditional Japanese Tea (Oi Ocha – Japan’s 1 Selling Green Tea), and ITO EN Shots. Voted as “Best Tea” in New York City’s Zagat’s Gourmet and Entertainment Guide for eight consecutive years and hailed as “Model Tea” by Beverage World Magazine, ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company’s five principles of Natural,Safe, Healthy, Well-designed and Delicious,  ITO EN is uniquely positioned as a pioneer in the tea industry.