In an article published earlier this month, GT’s Living Foods founder and CEO GT Dave sat down with Forbes reporter Chloe Sorvino at his Beverly Hills mansion for a deep dive into the making of his kombucha empire in which he appeared to take a few conspicuous swipes at some of his company’s rising competitors.
In this interview recorded at Expo West 2019, BevNET spoke with Enrique Cortinas, senior marketing director for PepsiCo North America, about new products from Naked and KeVita, how PepsiCo is supporting the brands through internal reorganization and about Naked's first-ever TV advertising campaign.
In this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including shelf-stable cans from Revive, a new look for Better Booch, and Odwalla’s hybrid “Smoobucha.”
The definition of “kombucha” may once again see its day in court, this time via a class action lawsuit filed against PepsiCo-owned probiotic beverage brand KeVita earlier this month, which alleges its Master Brew Kombucha products deceive consumers because they are pasteurized.
In a conversation with BevNET assistant editor Marty Caballero, Thomas discussed the origins of Townshend's, a premium tea retailer based in Portland, Ore., and its development of Brew Dr., which has become one of the fastest-growing brands in the breakout kombucha category. This week's episode of Taste Radio is presented by Virun.
KeVita, a leading manufacturer of fermented probiotic and kombucha beverages, announced today the addition of two new flavors to its Master Brew Kombucha line: Blueberry Basil and Roots Beer. The new flavors join KeVita’s portfolio of delicious, effervescent drinks.
This edition of the Taste Radio podcast features an interview with KeVita co-founder and former CEO Bill Moses, who discussed the key elements of his investment philosophy and his work with upstart brands.
As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.
Burlington, MA, November 22, 2016 – Earlier today, PepsiCo announced that it is acquiring healthy beverage company KeVita, Inc.
“This transaction never would have happened without Whipstitch Capital’s Michael Burgmaier and Nick McCoy, who have been working directly with KeVita since 2011. The pair made the initial introduction to Pepsi, structured and negotiated KeVita’s 2013 transaction with Pepsi and have continued to advise KeVita through …
The foundation of KeVita’s Cleansing Probiotic Tonic line is a high dose of apple cider vinegar (30g). “Fermented and vinegar-based drinks are on the rise, so we wanted to provide consumers with a bold, powerful taste that is highly functional but distinctly different from the light and refreshing taste of KeVita’s Sparkling Probiotic Drinks”, said KeVita CEO Bill Moses.
VENTURA COUNTY, Calif., March 4, 2014 /PRNewswire/ — Continuing to grow its family of delicious, functional beverages,KeVita® Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse™.
“Making healthy decisions shouldn’t mean that you need to compromise …