Brand News
Feb 1, 2022Last Updated Jan 31, 2022Mamma Chia Embraces ‘Diversity,’ ‘Empowerment’ with RebrandPioneering chia beverage maker Mamma Chia is looking to emphasize diversity and empowerment with a comprehensive rebrand, set to begin rolling out to stores…
Jun 30, 2020Last Updated Jun 30, 2020More than a Seed: Brands Adjust Strategies to Innovate with ChiaThe small but mighty chia seed has increasingly moved beyond beverages, bars and the bulk bin toward savory snacks and breakfast food as consumers seek added…
Mar 8, 2018Expo West 2018: Packaging Redesign RoundupAs the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the…
Nov 10, 2017Last Updated Nov 15, 2017Taste Radio Ep. 83: How Saffron Road Excels At Meeting Millennial Mouths; Forto CEO Takes His Best (Coffee) ShotEpisode 83 features an interview with Adnan Durrani, the founder and CEO of Saffron Road. We also speak with Neel Premkumar, the founder and CEO of Dyla…
Jul 12, 2017Last Updated Dec 27, 2017People Moves: PepsiCo’s Khan Joins Indigo BoardMehmood Khan joins Indigo Ag board of directors; Val Stalowir begins as new CEO of Reed’s following founder’s resignation; Mamma Chia hires new sales SVP; Mark…
Jun 30, 2017Last Updated Dec 27, 2017Taste Radio Ep. 64: Growing Organically With Stonyfield Farm Co-Founder Gary HirshbergGary Hirshberg, the co-founder and chairman of dairy company Stonyfield Farm and a highly influential figure in the organic food movement, shares war stories…
Jun 8, 2017Last Updated Jun 9, 2017Guru Chosen as Agency of Record for Clover Sonoma and Mamma ChiaSan Francisco-based agency Guru, a purpose-driven creative agency, has been chosen as Agency of Record (AOR) for family-owned and operated dairy Clover Sonoma…
Mar 24, 2017Mamma Chia Celebrates National Chia DayIn addition to creating the first-to-market chia beverage in 2009, Mamma Chia also established National Chia Day (March 23) last year. Mamma Chia is…
Oct 20, 2016Last Updated Oct 20, 2016People Moves: Sparkling Ice, Mamma Chia, Califia Expand Executive TeamsSparkling Ice maker Talking Rain has announced the hire of Brian Kuz as its new CMO. Kuz’s career spans over 30 years with CPG companies. Kuz was most recently…Aug 18, 2016Last Updated Aug 18, 2016People Moves: Executive Shifts at Mamma ChiaBeginning this week at Mamma Chia is Lance Dermeik, who has come aboard as the company’s new vice president of operations. Dermeik joins Mamma Chia, a maker of…
Mar 23, 2016Mamma Chia Establishes First-Annual National Chia Day“At Mamma Chia, we celebrate the Magic of Chia every day and are delighted to see this nutritional powerhouse receive this recognition,” said Janie Hoffman,…
Oct 16, 2015Last Updated Dec 23, 2015NACS 2015 Video: Mamma Chia’s C-Store StrategyIn a video interview filmed at the 2015 NACS show, Matt Buckley, Mamma Chia’s senior vice president of sales and marketing, discussed the company’s foray into…
Aug 21, 2015Mamma Chia Debuts Organic Chia & Greens BeveragesMamma Chia’s new Organic Chia & Greens Beverages will be available at select retailers nationally, including Safeway and Whole Foods Markets.
Aug 6, 2015Last Updated Sep 9, 2015Mamma Chia Goes for the Green(s)Boasting higher fiber and protein counts than current green beverages on the market, Mamma Chia founder and CEO Janie Hoffman believes that the four-SKU line…