New Hampshire-based NOBL Beverages, working with a group of private equity investors, has acquired defunct energy drink brand MATI for an undisclosed sum and plans to relaunch the organic drink line this year, the company announced today.
North Carolina-based organic beverage maker MATI Energy has shut down production as it prepares to cease all operations, the company announced on its website and social media channels on Friday. MATI CEO Eric Masters said the decision to shutter the company was made within the past two weeks after attempts to secure new funding to sustain operations failed.
MATI Healthy Energy, the organic energy drink with the cleanest label and simplest ingredients, is expanding its distribution to two new states and more than 100 new retail chain locations across the U.S., signaling significant growth and momentum in the natural grocery channel.
MATI Healthy Energy, the organic energy drink with the cleanest label and simplest ingredients, is now the first energy drink in the world to earn “Clean Label” certification and a Purity Award from the Clean Label Project, the leading non-profit organization that uses data and science to bring transparency to consumer product labelling.
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MATI Energy, the first craft-brewed organic energy drink, has issued the #MATI30 Challenge, inviting consumers to break free from the crash that comes with their typical caffeinated beverage choice and make the switch to the certified organic energy drink for one month.
With an eye towards capturing consumers from outside the traditional energy drink space, natural energy drink MATI is rolling out a series of changes for the brand, including organic certification, new sugar-free SKUs, and a redesigned package for its cans.
According to a U.S. Securities and Exchange Commission filing, the financing is part of a total $3,750,000 equity offering. The round was led by IDEA Fund Partners, Duke Angel Network, and DUMAC, and included contributions from local investors around the company’s North Carolina homebase.
A recently published study examining the effects of Berkeley, Calif.’s first-in-the-nation tax on soda and other sugary drinks found that consumption of the beverages has fallen by over 21 percent in the city’s low-income neighborhoods.
