RALEIGH, N.C., Jan. 13, 2012 /PRNewswire/ –– Pepsi Bottling Ventures (PBV), LLC, a joint venture between Suntory International and PepsiCo, today said that Paul Finney has been named its President and Chief Executive Officer. He succeeds Keith Reimer, who retired on December 31st, 2011. Finney had served as PBV’s Senior Vice President, Sales & Marketing […]
Two Online Video Contest Winners to win Lifetime Supply of Pepsi MAX PURCHASE, N.Y., Jan. 13, 2012 /PRNewswire/ — Pepsi MAX today announced the “Pepsi MAX for Life” video contest, a national search to find the brand’s most passionate fans. Two winners who prove that they are devoted fans of zero calories and maximum Pepsi […]
SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors. This year, SoBe […]
Pepsi MAX to Debut New Commercial on Christmas Eve PURCHASE, N.Y., Dec. 21, 2011 /PRNewswire/ — PepsiCo announced today that Pepsi will return to the Super Bowl in 2012 with two television commercials. The soft drink maker is widely recognized as one of the most prolific and iconic brands to appear on the advertising world’s […]
After a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing budget in 2012 and lay off more than 1,000 employees – included some at its Purchase, N.Y. headquarters – to partially offset the costs, according to The New York Post. While PepsiCo declined to comment on the matter, The Post cited three sources who confirmed the details of the plan.
Mountain Dew Sweepstakes Gave Four Fans a Chance to Play Call of Duty®: Modern Warfare® 3 on Massive Screen at Cowboys Stadium PURCHASE, N.Y., Dec. 8, 2011 /PRNewswire/ — As its cross-promotion with Call of Duty®: Modern Warfare® 3 enjoys unprecedented success, Mountain Dew® (DEW) rewarded one lucky fan with a once in a lifetime […]
A national rollout of its new mid-calorie soda is indeed next for Pepsi. Following what the company called a successful test launch of Pepsi Next in Iowa and Wisconsin, the cola giant plans to begin selling the beverage throughout the United States beginning in April 2012, according to the Associated Press. Pepsi Next contains 60 calories per 12 oz. can, 60 percent fewer calories and 60 percent less sugar than regular Pepsi.
Relevant in the news today include stories about the continuing and mounting pressure on PepsiCo and why consumers love innovation in oft-consumed food and beverages. Shortly after Nelson Peltz’ Trian Fund acquired 2.36 million shares of PepsiCo, The Financial Times examined the potential for the cola giant to retain outside advisors to help adjust its business and marketing strategies and defend against a corporate shake-up.
Mountain Dew® celebrates the release of Call of Duty®: Modern Warfare® 3 and Mega XP Walmart exclusive with Mega Fan Experience Giveaway PURCHASE, N.Y., Nov. 7, 2011 /PRNewswire/ — In celebration of the launch of Call of Duty®: Modern Warfare® 3, and Mega XP packaging available exclusively at Walmart, Mountain Dew® (DEW) today announced a […]
NEW YORK, Nov. 8, 2011 /PRNewswire/ — Staying true to a tradition of supporting up-and-coming artists and life being different on the mountain, Mountain Dew® announces a new partnership with the one and only Mac Miller. With his hotly anticipated debut Blue Slide Park out today, Mountain Dew is pleased to present Mac’s first headlining […]
Up To $250,000 To Be Donated To Feeding America From Every Pepsi Purchase PURCHASE, N.Y., Oct. 24, 2011 /PRNewswire/ — Pepsi has partnered with 7-Eleven, Inc.’s convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going […]
MarketsandMarkets has projected the global sports and energy drinks market to reach $52 billion by 2016 in a new report. The report states that sales of sport and energy drinks surpassed $40 billion in 2010 and estimates that the category would grow at a compound annual growth rate of three percent each year. While North […]
Complaint Accompanied by New Report Identifying “Problematic Practices” used by Digital Food and Beverage Marketers WASHINGTON, Oct. 19, 2011 /PRNewswire-USNewswire/ — Consumer and privacy organizations filed a complaint with the Federal Trade Commission (FTC) today, calling on the agency to investigate and bring an action against PepsiCo and its subsidiary Frito-Lay for “engaging in deceptive […]
Proprietary Digital Platforms to Enhance TV Experience, Beginning with THE X FACTOR on FOX. Pepsi Sound Off Community Members to be Featured in Pepsi Creative to Air on THE X FACTOR. PURCHASE, N.Y. Oct. 19, 2011 /PRNewswire/ — Pepsi today unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will […]
