Brand News
Aug 5, 2026Last Updated Aug 7, 2026How Coconut Water Quietly Became One of the Fastest Growing Categories in BeverageHydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
Mar 5, 2026Last Updated Mar 5, 2026Harmless Harvest Enters Shelf-Stable Coconut WaterThe Danone-owned premium coconut water brand is expanding outside of refrigeration for the first time.
Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…
Jul 2, 2021Danone Details Growth Plans for Harmless HarvestDanone Manifesto Ventures (DMV) announced this week that it has acquired a majority ownership stake in coconut products maker Harmless Harvest. Speaking to…
Jun 30, 2021Last Updated Jun 30, 2021Danone Manifesto Ventures Acquires Majority Stake in Harmless HarvestDanone Manifesto Ventures (DMV) announced today that it has acquired a majority stake in premium coconut products maker Harmless Harvest. Terms of the deal…
Oct 23, 2020Distribution Roundup: ROAR Organic Expands in 7-ElevenROAR Organic Expands in 7-Eleven; Harmless Harvest Launches Ecommerce; Jèn Collagen + Aloe Vera Drinks Grows Footprint; Lemon Perfect Enters Wegmans; Tractor…
Jan 23, 2020Winter Fancy Food Show 2020: Harmless Harvest Targets Zero Waste Through InnovationUtilizing the entire coconut to minimize its carbon footprint and maximize profitability has been a long-term goal for Harmless Harvest and its CEO Ben Mand.…Sep 17, 2019Harmless Harvest Launches New Plant-Based Protein & Coconut DrinksHarmless Harvest, the maker of deliciously hydrating organic coconut-based beverages, has announced the launch of Protein & Coconut, a new line of plant-based…