Nuun Instant

A new award by the functional hydration company Nuun is creating more opportunities for women in sport to pursue their athletic aspirations.

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

At BevNET Live Winter 2017 in Santa Monica, several entrepreneurs, some who sold stake in their company for private equity investment and some who left it on the table, offered their personal experiences dealing with the question of whether to stay independent or not.

Nuun, the leading sports drink brand in sports specialty and natural foods retail in North America is expanding the availability of its recent hydration innovation for the general population, Vitamins, into Canada addressing the needs of daily wellness and healthy hydration.

Nuun president and CEO Kevin Rutherford told BevNET Wednesday the strategic partnership comes in the midst of the company’s five-year plan for growth and at a time when it is seeking to scale.

Virgin Sport and Nuun are coming together to reduce the use of disposable bottles by encouraging everyone at the Virgin Sport Festival of Fitness to upgrade their sports drinks.

The nuun team partnered with world-renowned Exercise Physiologist and Sports Nutritionist Stacy T. Sims, PhD to use the latest understanding of how athletes’ systems react under stress, to create a hydration product that is lighter and yet more effective than what has been available.

nuun Vitamins is an effervescent, self-dissolving tablet you add to water consisting of eleven vitamins and minerals that are the most under consumed micronutrients within the overall public and those that athletes need to consume in larger quantities.

The performance benefits of nuun have been optimized due to multiple ingredients improvements, according to the company.