Marketing: Caliwater Teams with Sacramento Kings; Stiller’s Is ‘Making Soda Sexy’
Cactus water brand Caliwater has inked a partnership with the Sacramento Kings and Golden 1 Center for the 2025-2026 NBA season.
Pickle Juice
by The Pickle Juice Company
New Dill: The Pickle Juice Company Builds Its Platform
The idea of drinking “Pickle Juice” may raise a lot of people’s eyebrows, and it’s a reaction The Pickle Juice Company is no stranger to. But as consumer awareness around the functional benefits of organic pickle juice-based drinks grows, the Texas-based beverage company is rapidly transforming to a broad-platform, international brand.
The Pickle Juice Company Receives USDA Organic Certification
The Pickle Juice Company, developer of the only trademarked and purpose built functional Pickle Juice sports beverage, announces today its federal recognition as U.S. Department of Agriculture (USDA) organic certified.
Distribution Roundup: COCO5, Reed’s Expand in Target; Honest Kids Hits Subway
COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.
Pickle Juice Company Announces International Expansion
As a result of several international partnerships, the 100% Natural Pickle Juice Sport and 100% Natural Extra Strength Pickle Juice Shot, which are free of protein allergens, gluten and sugar, are now available to consumers worldwide.