Brand News
Nov 1, 2012Last Updated Sep 9, 2015Consumer Perception of Energy Drinks PlummetsAmid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the…
Oct 9, 2012Last Updated Sep 9, 2015BevNET TV: NACS 2012 – A First Look at Red Bull’s New FlavorsIn this video, filmed inside massive Red Bull’s booth at the 2012 NACS show, we take a first look at the company’s “Red Bull Edition” line, a three SKU set of…May 18, 2012Last Updated May 18, 2012Red Bull’s “King of the Rock” Basketball Tournament to Air on CBSHosted by Rajon Rondo, 64 Players Converge for “Red Bull King of the Rock,” Saturday, May 19 at 2 pm ET/11 am PT on CBS San Francisco, Calif. – May 17, 2012 –…
May 11, 2012Last Updated Sep 9, 2015Red Bull Unveils New TV Spot for NBA PlayoffsRed Bull has unveiled a new TV ad that will be the company’s first broadcast spot during the NBA playoffs. The TV ad is part of the company’s “World of Red…May 8, 2012With Zero Calories, Zero Carbs, Zero Sugar, Red Bull Total Zero = 100% WingsSANTA MONICA, CA–(Marketwire – May 8, 2012) – Zero Calories. Zero Carbs. Zero Sugar. The new Red Bull Total Zero is delivering the energy and wings of the…
Mar 19, 2012Last Updated Sep 9, 2015Red Bull Co-Founder Chaleo Yoovidhya Is DeadChaleo Yoovidhya, the co-creator of Red Bull who rose from impoverished beginnings to become one of the founders of the global energy drink market, died on…
Feb 27, 2012Last Updated Sep 9, 2015Red Bull to Launch Total Zero in AprilRed Bull is set to launch Red Bull Total Zero in April, the company’s first line extension since the debut of its (now discontinued) energy shot in 2009.…Jan 3, 2012NBA All-Star Deron Williams Joins Red Bull Family in StyleNEW YORK, Jan. 3, 2012 /PRNewswire/ — While East Coast winds may have played games with New Jersey Nets point guard Deron Williams’ scheduled helicopter ride…Dec 20, 2011Last Updated Dec 20, 2011NBC Sports Group and Red Bull Media House Announce Partnershup To Create “Red Bull Signature Series”‘Red Bull Signature Series’ to Air Across NBC Sports and NBC Sports Network Beginning in January 2012 New York, N.Y. – December 19, 2011 – The NBC Sports…
Oct 21, 2011Last Updated Sep 9, 2015Global Sports and Energy Drinks Projected to be $52 Billion Market by 2016MarketsandMarkets has projected the global sports and energy drinks market to reach $52 billion by 2016 in a new report. The report states that sales of sport…Mar 15, 2011Red Bull Augmented Racing is HereSANTA MONICA, Calif. (March 11, 2011) – We all know Red Bull Gives You Wings. Now, the can also triggers the creation of a digital racetrack. Red Bull…Sep 20, 2010Last Updated Sep 9, 2015Unauthorized Red Bull Products Denied U.S. EntrySeptember 20, 2010 – Santa Monica, Calif. – In a significant victory for Red Bull GmbH and Red Bull North America, Inc., the U.S. International Trade…Apr 2, 2010The Flow: Study: small taxes fail; BevNET Live adds speakersON TOP Small sales taxes on soft drinks in the range currently in force in some states are insufficient to reduce consumption of soda or curb obesity among…Mar 5, 2010The Flow: FDA warns beverage firms; Expo West show plannerON TOP FDA warns beverage firms on health claims – In another sign that the regulatory environment has changed, the U.S. Food and Drug Administration recently…