Jan 22, 2020Jel Sert Acquires All Sport, Rolls Out Drink Mix InnovationsChicago-based powdered and frozen beverage maker Jel Sert has acquired hydration drink brand All Sport from Keurig Dr Pepper (KDP) for an undisclosed sum, the…
Feb 1, 2018Gains for HyDrive, Xyience Fueling Big RedIn recent months, Big Red’s long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible…
May 23, 2017Big Red’s BBQ Across America Promotion Kicks Off The SummerBig Red, America’s original and bestselling red soda, kicks off the grilling season and their 80th Anniversary with its “BBQ Across America” promotion. Known…
Jun 2, 2016Big Red Launches “Pit Tips with Big Ed” CampaignThe campaign reinforces Big Red’s established association with BBQ and the brand’s 100 Days of BBQ summer promotion.
Nov 16, 2015Big Red Soda Celebrates Matt Bonner’s 10 Years In San Antonio with Limited Edition PackagingStarting in mid-November, consumers in central and south Texas can purchase the limited run bottles until supplies last.
Sep 1, 2015Last Updated Sep 9, 2015XYIENCE Replaces Cage Fights with College Football in Brand RelaunchPrior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts.…
May 13, 2015Big Red Partners with Paramount Pictures to Promote ‘Terminator Genisys’The collaboration between the nation’s sixth-largest soda company and the reset of the blockbuster action movie franchise will focus on driving awareness for…
Dec 2, 2014San Antonio Spurs Center Matt Bonner Joins Big Red Soda as Brand AmbassadorAustin, TX (PRWEB) December 01, 2014– Big Red, America’s original and bestselling red soda, announces that San Antonio Spurs Pro Basketball Player Matt Bonner…
Sep 2, 2014Last Updated Sep 9, 2015Big Red Acquires XyienceAs part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
May 20, 2014Big Red Introduces Limited-Edition Transformers-Themed CansAutobots and Decepticons aren’t the only things creating excitement for Michael Bay’s global blockbuster franchise this summer! Thanks to Big Red, America’s…Feb 17, 2014Big Red Announces College Basketball SweepstakesAUSTIN, Texas — Big Red, America’s original and best-selling red soda, is partnering with ScoreBig.com to give away thousands of dollars in ticket vouchers to…
Aug 14, 2013Last Updated Sep 9, 2015Hydrive Gets a Makeover, Relaunched as an “Energy Water”Nine months after its acquisition of Hydrive Energy, Austin, Texas-based Big Red has revamped and relaunched the brand, which the company now markets as an…May 10, 2013Last Updated May 10, 2013Big Red Launches Summer-Themed CampaignAUSTIN, Texas — Big Red Inc., America’s original and best-selling red soda, will give away thousands of summer themed prizes. Starting this week, Sweet Smooth…Jan 24, 2013Last Updated Jan 24, 2013Texas State Representatives Recognize Big Red for Sustained SuccessAUSTIN, Texas –– Rep. “Doc” Anderson (R-Waco) and Sen. Leticia Van de Putte (D-San Antonio) recognized Big Red Inc. as a Texas Treasure on the House and Senate…
