Repositioning itself as a functional offering, better-for-you soda maker Sipp has discontinued its entire portfolio and relaunched with a new line of seltzers made with antioxidant-rich ingredient camu camu. The rebranded Sipp products went on sale this month on Amazon and will roll out to retailers in the Tri-State area next year.
Last month, Sipp announced a comprehensive rebrand, including a packaging redesign of its slim cans and a reformulation to cut calories and sugar in half. The announcement comes as Sipp rolls out its organic sparkling water line Sipp Infusions.
People Moves: Tim Sullivan in as Interim CEO at Runa; Beth Wilson-Parentice Out of Sipp; Gerry David in at Jel Shot Co.; Campbell Appoints Roberto Leopardi President of Meals and Beverages Division
SAS Sales & Marketing launch Kickstart Florida to help emerging brands in the local market; FitWhey signs with KeHE for first major footprint expansion in two years; Sipp Sparkling Organics enter Midwest Giant stores; Tickle Water signs with Dora’s Naturals
Sipp Eco Beverage Co., creators of Sipp Sparkling Organics, announced that their 10.5 oz slim cans have officially entered Ahold Delhaize via Giant Carlisle and Giant Landover in the Mid-Atlantic Region
Former REBBL Beverages CFO Jim Arsenault joins Sipp, KonaRed gains a new board member and an executive management shakeup at Long Island Iced Tea.
Arsenault has over 20 years of experience as a corporate Chief Financial Officer and Controller for public and private companies, with a focus in the beverage industry for the past 10 years.
Sipp Sparkling Organics has just announced that their product is now available in Costco and Safeway stores. This retail expansion is just an example of the many strategic growth initiatives that Sipp has planned for 2017.
