Ugly Drinks will be working with their community to crowdsource ideas and release a new LIMITED EDITION flavor of their 12 oz. sparkling water range EVERY MONTH via their direct to consumer website (uglydrinks.com).
OLIPOP adds Rainforest Distribution, expands Whole Foods and adds Sprouts with exclusive launch of new Cherry Vanilla flavor; So Good So You Adds Sprouts Chainwide with three SKUs of its juice shot line; Ugly Drinks Enters Kroger in Tennessee; NOCCO Adds GNC
Ugly Drinks is extending its product range with the addition of still and unflavored sparkling waters in 16 oz. tallboy cans, joining an expanding group of bottled water brands embracing non-PET packaging options.
After four years at cold brew maker High Brew Coffee, CMO Mari Lee has announced her exit from the company, effective January 15. Lee joined High Brew in 2015 after serving as vice president of field marketing at KIND, and has previously held positions at Glaceau and Red Bull. High Brew’s brand manager, Miles Aghajanian, will take over after her exit.
A little over one year after launching in the U.S., London-based sparkling water brand Ugly Drinks is targeting further stateside expansion with the launch of a caffeine-infused sub-line, Energized, along with the announcement of a new round of financing.
Cheribundi doubles its store count with Walmart to expand its 32 oz multi-serve cherry juice chainwide; Ugly Drinks partners with Rainforest Distribution to continue New York expansion; Sunshine Beverages reformulates to reduce sugar and builds out Southeast retail presence; CELSIUS partners with Anheuser-Busch and PepsiCo distributors.
Ugly Drinks, an United Kingdom-based sparkling water brand, is launching in the U.S. on May 14 via a direct-to-consumer ecommerce platform and at independent retailers in the New York metro area.
Green Park CEO Livio Bisterzo described the venture as a true partnership, noting that Ugly will operate as separate, stand-alone vertical with co-CEOs and co-founders Joe Benn and Hugh Thomas at the helm.
