Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
Retail growth, improved pricing and positive private label shipment trends led Vita Coco to a strong Q1 2026 performance, announcing this week 37% net sales growth to $180 million in its latest earnings report.
From Vita Coco’s lemonade treat to canned sangria for Tost-ing, this week’s new products include fruit flavors as brands anticipate the warmer spring weather.
After a “record-breaking year,” Vita Coco is seeking to turn strong category tailwinds into sustained growth by doubling down on active hydration.
Vita Coco is expanding its partnership with U.S. Men’s National Team midfielder Weston McKennie, naming the soccer star a global brand ambassador.
Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
The Vita Coco Company believes it can double the size of the U.S. coconut water category in the coming years, co-founder and executive chairman Michael Kirban announced during the business’s Q2 2025 earnings call today.
Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.
Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.
This spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was the phrase of the month. As we close the books on Q1, here’s some of our main takeaways.
The Vita Coco Company kicked off 2025 with a bang as the company touted double-digit net sales growth across all territories in its Q1 earnings report today. Net sales for the company were up 17% in the quarter to $131 million, with the U.S. growing 24% and international sales growing 36%, according to the company.
Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the company a 4.8% increase in net sales during Q1 2025, as detailed in a quarterly earnings report this morning.
Attempting to separate fact from fiction in a short seller report is a dangerous pastime, no doubt. Last week’s NINGI Research report on Vita Coco does all but light the final match after dousing the coconut water company in flammable rhetoric, concluding after an incendiary 20 pages that “we don’t see why anyone should bet on this horse.”
