LAS VEGAS (June 9, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, has added Canadian mixed martial arts (MMA) fighters Mark Hominick and Sam Stout to its team of athlete ambassadors. Both athletes fight in the UFC and will be a part of Team XYIENCE through 2012. XYIENCE has experienced rapid growth in the Canadian market, […]
LAS VEGAS (June 6, 2011)— XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and retail partner General Nutrition Centers (GNC) invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra, the former UFC welterweight titleholder and Jake Shields, who also fights in the UFC’s welterweight division. […]
LAS VEGAS (May 24, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that legendary mixed martial arts (MMA) coach Rafael Cordeiro has joined Team XYIENCE as a brand ambassador. In his role with XYIENCE, Cordeiro will represent the brand at MMA events and will have a presence on www.xyience.com, including […]
LAS VEGAS, NV (May 9, 2011) — XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text message-based summer sweepstakes, including one with QuikTrip (QT) Convenience Stores and a second with hundreds of independent convenience stores throughout the United States. Starting June […]
LAS VEGAS (May 3, 2011)— XYIENCE has signed mixed martial arts (MMA) athletes Mark Munoz, Anthony Pettis and Krzysztof Soszynski who fight in the UFC’s middleweight, lightweight and light heavyweight divisions, respectively. These MMA fighters will be a part of Team XYIENCE through 2012, specifically endorsing XYIENCE’s energy brand Xenergy, the official energy drink of […]
LAS VEGAS, NV (Marketwire – April 18, 2011) – XYIENCE has signed a deal with Florida Distributing Company that gives Xenergy, the official energy drink of the UFC, coverage in up to 1500 retailers in the Central Florida region. Florida Distributing Company is carrying all eight Xenergy Premium and Xenergy Xtreme flavors. “XYIENCE’s affiliation with […]
LAS VEGAS (March 23, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that Brazilian mixed martial arts (MMA) fighter Vinny “Pezao” Magalhaes has joined Team XYIENCE as a brand ambassador. Notorious for his dominating floor work and powerful grappling skills, 26-year-old Magalhaes is a three-time Brazilian jiu-jitsu (BJJ) world champion […]
LAS VEGAS, NV–(Marketwire – March 8, 2011) – General Nutrition Centers (GNC) has boosted the retail presence for XYIENCE in Canada, making XYPRO and XYMASS available in 171 of its stores from coast to coast. XYIENCE and GNC, the leading supplement retailer in Canada, are kicking off the new relationship by offering GNC’s Canadian Gold […]
LAS VEGAS, NV–(Marketwire – February 23, 2011) – Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The agreement comes on the heels of XYIENCE Canada renewing its agreement with Couche-Tard (parent company […]
LAS VEGAS (February 9, 2011)—XYIENCE, maker of Xenergy, the official energy drink of the UFC, will host autograph signings with Brazilian mixed martial arts (MMA) icon Wanderlei Silva in two Ralphs grocery store locations. The UFC middleweight division fighter will make appearances at the following stores: 8657 Villa La Jolla Drive in La Jolla on Friday, Feb. […]
LAS VEGAS (February 7, 2011) -XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces the addition of Fruit Punch to its Xenergy Xtreme lineup of flavors: Orange Fuel, Cherry Rush and Citrus Slam. The refreshing new Fruit Punch is a blend of flavors from natural sources, including cherry, orange and tangerine, making […]
New York retailer reports more than a 50 percent increase in Xenergy sales during promotion
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ON TOP Carl Sweat of FRS discussed ways to help beverage companies grow at BevNET Live on Monday. Link On Tuesday, it was Honest Tea's TEA-E-O Seth Goldman's turn. Link SAVE THE DATE: BevNET Live Summer 11, June 6 & 7, 2011 at the Sheraton Tower NYC. Program details coming soon. ON THE SHELVES Blue […]
