Brand News
Jun 9, 2011XYIENCE Inks Endorsement Deal with Sam Stout and Mark HominickLAS VEGAS (June 9, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, has added Canadian mixed martial arts (MMA) fighters Mark Hominick…Jun 7, 2011Last Updated Jun 7, 2011XYIENCE, General Nutrition Centers Host Matt Serra and Jake Shields Autograph Signing in Vancouver on June 10, 2011LAS VEGAS (June 6, 2011)— XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and retail partner General Nutrition Centers (GNC) invite mixed…May 25, 2011XYIENCE Names Mixed Martial Arts Coach Rafael Cordeiro as Brand AmbassadorLAS VEGAS (May 24, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that legendary mixed martial arts (MMA) coach Rafael…May 10, 2011XYIENCE, QuikTrip Launch Summer Promotion for UFC Weekend GetawayLAS VEGAS, NV (May 9, 2011) — XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text…May 3, 2011XYIENCE Signs UFC Fighters Munoz, Pettis and Soszynski through 2012LAS VEGAS (May 3, 2011)— XYIENCE has signed mixed martial arts (MMA) athletes Mark Munoz, Anthony Pettis and Krzysztof Soszynski who fight in the UFC’s…Apr 19, 2011XYIENCE, Florida Distributing Company Deal Gives Xenergy Coverage in Central FloridaLAS VEGAS, NV (Marketwire – April 18, 2011) – XYIENCE has signed a deal with Florida Distributing Company that gives Xenergy, the official energy drink of the…Mar 24, 2011Vinny “Pezao” Magalhaes Joins XYIENCE’s Team of Brand AmbassadorsLAS VEGAS (March 23, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that Brazilian mixed martial arts (MMA) fighter Vinny…Mar 8, 2011XYIENCE Supplements Hit the Shelves of General Nutrition Center Stores Across CanadaLAS VEGAS, NV–(Marketwire – March 8, 2011) – General Nutrition Centers (GNC) has boosted the retail presence for XYIENCE in Canada, making XYPRO and XYMASS…Feb 23, 2011Circle K Elevates XYIENCE’s Xenergy Energy Drink to National Brand StatusLAS VEGAS, NV–(Marketwire – February 23, 2011) – Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and…Feb 9, 2011XYIENCE Brings Mixed Martial Arts Superstar Wanderlei Silva to Ralphs Grocery Stores Feb. 11 – 12, 2011LAS VEGAS (February 9, 2011)—XYIENCE, maker of Xenergy, the official energy drink of the UFC, will host autograph signings with Brazilian mixed martial arts…Feb 7, 2011XYIENCE Unleashes Xenergy Xtreme Fruit Punch in a Limited Edition Can Featuring MMA Superstar Dan “The Outlaw” HardyLAS VEGAS (February 7, 2011) -XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces the addition of Fruit Punch to its Xenergy Xtreme…Jan 27, 2011XYIENCE Sweepstakes Yields a Substantial Gain in Sales of Xenergy at NOCO Express Convenience StoresNew York retailer reports more than a 50 percent increase in Xenergy sales during promotion
Jan 12, 2011Last Updated Jan 21, 2011The Flow: Rebuilding Jones; Previewing FF WestON TOP From Beverage Spectrum: Can Bill Meissner restore iconic Jones Soda? Link BevNET’s 2011 Winter Fancy Food Show Preview Link ON THE SHELVES Attitude…Dec 10, 2010The Flow: Sweat, Goldman talk at BevNET LiveON TOP Carl Sweat of FRS discussed ways to help beverage companies grow at BevNET Live on Monday. Link On Tuesday, it was Honest Tea's TEA-E-O Seth Goldman's…
Jan 12, 2011Last Updated Jan 21, 2011The Flow: Rebuilding Jones; Previewing FF WestON TOP From Beverage Spectrum: Can Bill Meissner restore iconic Jones Soda? Link BevNET’s 2011 Winter Fancy Food Show Preview Link ON THE SHELVES Attitude…Dec 10, 2010The Flow: Sweat, Goldman talk at BevNET LiveON TOP Carl Sweat of FRS discussed ways to help beverage companies grow at BevNET Live on Monday. Link On Tuesday, it was Honest Tea's TEA-E-O Seth Goldman's…