XYIENCE Signs Endorsement Deal with Mixed Martial Arts Athlete Frank Mir

LAS VEGAS  (Sept. 26, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, has finalized an endorsement deal with mixed martial arts (MMA) athlete and former UFC heavyweight champion Frank Mir. In his role as a brand ambassador with XYIENCE that runs through 2012, Mir will endorse the Xenergy energy drink and XYIENCE supplement […]

XYIENCE Athlete Jon “Bones” Jones Wins Second UFC Light Heavyweight Championship Title

Xenergy Premium Cran Razz Featuring Jones’ Images Hits Retail Shelves LAS VEGAS (Sept. 27, 2011) – XYIENCE team athlete Jon “Bones” Jones defeated Quinton “Rampage” Jackson at UFC 135® on Saturday, Sept. 24, 2011 at the Pepsi Center in Denver, Colo., retaining his title of UFC light heavyweight champion. The highly anticipated fight ended in […]

Download BevNET’s 2011 NACS Show Planner

The National Association of Convenience Stores (NACS) annual show is less than a week away in Chicago, IL. The largest event for the convenience and petroleum retailing industry, NACS is also one of the beverage industry’s most important events of the year. This year’s show features well over 150 beverage companies.  As always, BevNET.com will […]

XYIENCE, King Soopers Host Autograph Signing with Mixed Martial Arts Superstar Frank Mir on Saturday, Sept. 24, 2011

LAS VEGAS (Sept. 12, 2011)— XYIENCE, the maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet Frank Mir, the former UFC heavyweight champion. Mir will be signing autographs at King Soopers, located at 12043 W. Alameda Parkway in Lakewood, Colo., on Saturday, Sept. 24, 2011, from […]

XYIENCE Hosts Autograph Signing with Mixed Martial Arts Athlete Dan “The Outlaw” Hardy at 2011 Olympia Expo Sept. 16-17

LAS VEGAS (September 8, 2011)— XYIENCE, maker of XYIENCE supplements and Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete Dan “The Outlaw” Hardy, who fights in the UFC’s welterweight division, will be appearing at XYIENCE’s booth #1214 at the 2011 Olympia Expo on Friday, Sept. 16, and Saturday, Sept. 17. […]

XYIENCE Hosts Autograph-Signing with Mixed Martial Arts Superstar Wanderlei “The Axe Murderer” Silva at Circle K on Sept. 16, 2011

LAS VEGAS (Aug. 30, 2011) — XYIENCE, maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva will be signing autographs at the Circle K Store located at 6229 S. Claiborne Ave., New Orleans, on Friday, Sept. 16, 2011, […]

XYIENCE Hosts Celebrity Athlete Signings with UFC Fighters Wanderlei Silva and Mark Hominick at 2011 NACS Show, Oct. 2-3

LAS VEGAS (August 25, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that UFC fighters Wanderlei Silva and Mark Hominick will be appearing at XYIENCE’s booth #5003 at the 2011 NACS Show, a convenience industry tradeshow that takes place Oct. 1 – 4 at McCormick Place in Chicago.  The XYIENCE […]

XYIENCE, Casey’s General Stores Kick-Off UFC Getaway Weekend Sweepstakes Sept. 1

LAS VEGAS (August 16, 2011) XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with Casey’s General Stores to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest kicks off September 1 and runs through October 31, […]

XYIENCE, Sunoco APlus Convenience Stores Host Autograph-Signing with Matt “The Terror” Serra

LAS VEGAS (Aug. 2, 2011) — XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and Sunoco APlus® Convenience Stores invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra.  The former UFC welterweight champion will sign autographs at the Sunoco APlus located at 2601 Penrose Avenue […]

XYIENCE Hosts Autograph-Signing with Mixed Martial Arts Superstar

LAS VEGAS, NV (July 28, 2011) — XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and Pick ’n Save invite mixed martial arts (MMA) fans to meet XYIENCE team athlete and UFC lightweight fighter Anthony Pettis. The Milwaukee native and fan favorite will be signing autographs at Pick ’n Save in […]

XYIENCE’s Xenergy Nominated for Energy Drink of the Year by Bodybuilding.com

LAS VEGAS (July 25, 2011) — XYIENCE announces that Xenergy, the official energy drink of the UFC, has received a nomination for Energy Drink of the Year in the 2011 Bodybuilding.com Supplement Awards. The winner will be selected by online votes, which are being accepted now through August 15, 2011 at www.Bodybuilding.com/Awards, and announced at […]

XYIENCE Launches Second in Series of Collector Cans: Xenergy Premium CranRazz Featuring UFC Light Heavyweight Champion Jon “Bones” Jones

LAS VEGAS (July 19, 2011) –XYIENCE has picked its champion flavor and athlete to launch the second Xenergy collector can: Xenergy Premium CranRazz. The can features an image of XYIENCE athlete Jon “Bones” Jones, the current UFC® light heavyweight titleholder.  Xenergy is the official energy drink of the UFC, and since the introduction of the […]

XYIENCE, ABC Store Host Signing with Mixed Martial Arts Superstars Mark Munoz and Anthony Pettis

LAS VEGAS (June 22, 2011)— XYIENCE, the maker of Xenergy, the official energy drink of the UFC®, and the ABC Store, invite mixed martial arts (MMA) fans to meet XYIENCE team athletes, Mark Munoz and Anthony Pettis, who fight in the UFC’s middleweight and lightweight divisions, respectively.  Munoz and Pettis will be signing autographs at […]

Team XYIENCE Claims Victory in Vancouver as Mark Munoz, Sam Stout and Krzysztof Soszynski Win at UFC 131

LAS VEGAS (June 15, 2011)— XYIENCE, makers of Xenergy, the official energy drink of the UFC®, is celebrating the victories of its team athletes Mark Munoz, Sam Stout, and Krzysztof Soszynski at UFC 131® Dos Santos vs. Carwin on Saturday, June 11 at Rogers Arena in Vancouver. The three athletes are recent additions to XYIENCE’s team of professional mixed martial arts (MMA) fighters, […]


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