Las Vegas (January 26, 2012)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, has signed a distribution agreement with Eastside to be the exclusive distributor/design house for XYIENCE apparel in Canada. Eastside is based in Montreal, Quebec, and currently distributes brands such as ROCAWEAR, FLEXFIT and Mitchell & Ness. The XYIENCE apparel […]
LAS VEGAS (January 24, 2012) XYIENCE, maker of Xenergy—the official energy drink of the UFC, and GNC—will host an autograph signing in Chicago with XYIENCE team athlete Anthony “Showtime” Pettis who fights in the UFC’s lightweight division. The event is Saturday, January 28, from 3 to 4 p.m. at the GNC store located at 211 […]
LAS VEGAS (January 13, 2012)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Daily’s Convenience Stores host Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn. Hominick, who fights the UFC’s featherweight division, will sign autographs for fans […]
Xyience has landed four SKUs of its Xenergy energy drink in specialty nutrition retailer GNC, a store that has increasingly reached out to energy and fitness beverages in the past year. In an just-released announcement, the company indicated that its Mango Guava, Cherry Lime, Cran Razz and Xtreme Fruit Punch varieties would be made available to up to 1,550 GNC stores, while another 300 GNC franchise operations would also be able to carry Xenergy.
LAS VEGAS (December 20, 2011)— XYIENCE and GNC invite mixed martial arts (MMA) fans to kick off New Year’s weekend in Las Vegas with UFC heavyweight Frank Mir. On Friday, Dec. 30, 2011 from 1:30 to 3:30 p.m., Mir appears at the GNC store located inside the Fashion Show Mall (3200 Las Vegas Blvd. South). […]
LAS VEGAS (Dec. 14, 2011) – XYIENCE, maker of Xenergy, the official energy drink of the UFC, is wrapping up 2011 with two huge victories for Team XYIENCE athletes Jon “Bones” Jones and Frank Mir at UFC® 140: Jones vs. Machida on Saturday, Dec. 10, 2011, at the Air Canada Centre in Toronto, Canada. In […]
LAS VEGAS (December 5, 2011) — XYIENCE, maker of Xenergy, the official energy drink of the UFC, brings mixed martial arts legend Matt “The Terror” Serra, a former UFC welterweight champion, to three New York City locations in December 2011. Serra, a native of Long Island and huge fan favorite in New York, appears at […]
LAS VEGAS (Nov. 29, 2011) – XYIENCE, maker of Xenergy, the official energy drink of the UFC, celebrates the victory of XYIENCE team athlete Wanderlei “The Axe Murderer” Silva over Cung Le at UFC 139 on Saturday, Nov. 12, 2011 at the HP Pavilion in San Jose, Calif. Silva, a legend in mixed martial arts, […]
LAS VEGAS (November 23, 2011)— XYIENCE is the maker of Xenergy, the official energy drink of the UFC, and on Saturday, Nov. 12, 2011 when the UFC debuted on FOX in front of a record-setting audience of 5.7 million viewers XYIENCE’s logo was prominently displayed on the mat of the octagon. The heavyweight championship bout, […]
LAS VEGAS (Nov. 7, 2011)— XYIENCE, maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet XYIENCE team athlete Mark Muñoz, who fights in the UFC’s middleweight division. On Friday, Nov. 18, Muñoz will sign autographs at GNC, the nation’s largest specialty retailer of health and wellness […]
LAS VEGAS (October 20, 2011)— XYIENCE, the maker of Xenergy, the official energy drink of the UFC, announces the winners of its summer sweepstakes with QuikTrip (QT) Convenience Stores in Arizona, Georgia, Kansas, Oklahoma and Texas as well as another promotion with independent convenience stores throughout the United States. Both text-message based contests ran from June 1 through […]
LAS VEGAS (Oct.13, 2011)— XYIENCE continues to expand its Xenergy energy drink brand’s reach after inking a deal with Skyland Distributing Co. in Asheville, N.C. This relationship opens a potential 500 new retail doors in Western North Carolina for XYIENCE, the official energy drink sponsor of the Ultimate Fighting Championship (UFC). The partnership continues XYIENCE’s […]
10.06.2011– LAS VEGAS — XYIENCE, maker of Xenergy, the official energy drink of the UFC, received Convenience Store News’ 2011 Best New Product Award in the carbonated soft drink category for its Xenergy Xtreme Fruit Punch energy drink. The award was presented to XYIENCE on Monday, Oct. 3, 2011 at the NACS Show, a major […]
Featuring Legendary UFC Fighter Wanderlei “The Axe Murderer” Silva LAS VEGAS (Oct. 1, 2011) –XYIENCE, maker of Xenergy, the official energy drink of the UFC®, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe […]
