LAS VEGAS (June 26, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, ® adds Melon Mayhem and Tangerine Twister to its lineup of award-winning energy drinks. Both beverages are a part of the Xenergy Premium line and are packaged in 16-ounce silver cans, providing a stronger presence on-shelf. They are available for order […]
LAS VEGAS (May 29, 2012) XYIENCE Xenergy—the official energy drink of the UFC®—and Reasor’s Foods will host an autograph signing with XYIENCE team athlete Jon “Bones” Jones, the UFC light heavyweight champion. The event is Friday, June 1, 2012 from 2 to 3 p.m. at the Reasor’s Foods located at 446 S. Elm Street in […]
LAS VEGAS (May 6, 2012)—XYIENCE has added Fuel TV host, stuntman and pro BMX rider Mike “Rooftop” Escamilla to its team of brand ambassadors. Escamilla will represent both the Xenergy energy drink and XYIENCE supplements brands through 2012. As a part of his contract, Escamilla will make personal appearances for XYIENCE Xenergy, the official energy […]
LAS VEGAS (May 2, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, announces that it has secured full coverage in the state of Oklahoma thanks to a new partnership agreement with Love Bottling Company. The sugar-free, zero-calorie energy drink has potential access to 7,000 retail stores throughout the state, including retailers like Buy […]
LAS VEGAS (April 30, 2012)— XYIENCE has added extreme performance expert and professional strength coach Michael Palmieri to its team of trainers. The founder of the Institute of Sports Science and Athletic Conditioning, an athletic research, training and education consulting facility in Las Vegas, Palmieri will provide content on training for XYIENCE’s website, represent the […]
LAS VEGAS (April 19, 2012)— XYIENCE Xenergy announces that a recent partnership agreement with Stripes convenience stores gives the brand a much greater presence in South Texas. Prior to the agreement, the award-winning beverage that’s the official energy drink of the UFC had shelf space in less than 40 Stripes stores in the region. Now […]
LAS VEGAS (April 13, 2012) – XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis will make four Atlanta area appearances that include three QuikTrip convenience store locations. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of Georgia in Buford. The schedule is as follows: […]
LAS VEGAS (April 12, 2012)—XYIENCE Xenergy has secured a prime chunk of real estate for its logo — the center of the octagon mat for UFC® on FOX Diaz vs. Miller, set for Saturday, May 5, 2012. The UFC’s third televised network broadcast on FOX will air live from the Izod Center in East Rutherford, […]
Xyience’s management team issued a statement today distancing the company from founder and former owner Russell Pike. Pike, who was found guilty on income tax evasion charges earlier this week, left the company in late 2006. The company is now owned by the Fertitta Brothers, who also own the mixed martial arts association UFC.
LAS VEGAS (April 2, 2012) – XYIENCE team athlete Anthony “Showtime” Pettis, 25, will appear at GNC in the Mall of Georgia (3333 Buford Drive) in Buford on Saturday, April 21, 2012 from 2 to 3 p.m. Pettis is a huge fan favorite and organizers anticipate a big turnout for the event. XYIENCE will also […]
LAS VEGAS (March 12, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, has increased its retail presence significantly in New York and New Jersey thanks to a series of distribution partnerships that include Oak Beverage Distributors and Boening Brothers in New York as well as High Grade Beverage, Fisher Thompson and Nash Beverage […]
LAS VEGAS (March 1, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, brings XYIENCE team athlete Dan “The Outlaw” Hardy to Hi-Health on Monday, March 12, 2012. Hardy will sign autographs for fans from 5 to 7 p.m. at the Hi-Health store located at 4881 N. 20th Street in Phoenix. During the event, […]
LAS VEGAS (February 13, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, continues to increase its presence on the East Coast, this time in a deal with BJ’s Wholesale Club. The relationship puts the sugar-free, zero-calorie energy drink in nearly 200 club stores in 15 states. Starting in early February, Xenergy will be […]
Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700 in Canada, that’s a whole lot of real estate for the brand, which is trying to establish itself as an alternative to the big trio […]
