Brand News
Jun 26, 2012XYIENCE Xenergy Adds Melon Mayhem and Tangerine Twister to its Lineup of Award-Winning Energy DrinksLAS VEGAS (June 26, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, ® adds Melon Mayhem and Tangerine Twister to its lineup of award-winning…May 30, 2012XYIENCE, Reasor’s Foods Bring Mixed Martial Arts Superstar Jon “Bones” Jones to Jenks, Okla. Location on June 1, 2012LAS VEGAS (May 29, 2012) XYIENCE Xenergy—the official energy drink of the UFC®—and Reasor’s Foods will host an autograph signing with XYIENCE team athlete Jon…May 8, 2012XYIENCE Signs Endorsement Deal with Fuel TV Host and Pro BMX Rider Mike “Rooftop” EscamillaLAS VEGAS (May 6, 2012)—XYIENCE has added Fuel TV host, stuntman and pro BMX rider Mike “Rooftop” Escamilla to its team of brand ambassadors. Escamilla will…May 2, 2012XYIENCE, Love Bottling Co Announce New Distribution PartnershipLAS VEGAS (May 2, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, announces that it has secured full coverage in the state of Oklahoma thanks to…Apr 30, 2012Team XYIENCE Welcomes Michael Palmieri, Founder of Institute of Sports Science & Athletic ConditioningLAS VEGAS (April 30, 2012)— XYIENCE has added extreme performance expert and professional strength coach Michael Palmieri to its team of trainers. The founder…Apr 19, 2012XYIENCE Xenergy Boosts its Retail Presence in South Texas with Stripes Convenience Stores PartnershipLAS VEGAS (April 19, 2012)— XYIENCE Xenergy announces that a recent partnership agreement with Stripes convenience stores gives the brand a much greater…Apr 17, 2012XYIENCE Adds Atlanta Appearances for Anthony “Showtime” Pettis at QuikTrip locations, April 20 – 21, 2012LAS VEGAS (April 13, 2012) – XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis will make four Atlanta area appearances that include three…Apr 13, 2012XYIENCE Xenergy Gets Center of the Octagon Positioning for UFC on Fox 3, Saturday, May 5, 2012LAS VEGAS (April 12, 2012)—XYIENCE Xenergy has secured a prime chunk of real estate for its logo — the center of the octagon mat for UFC® on FOX Diaz vs.…
Apr 6, 2012Last Updated Sep 9, 2015Xyience: Pike Belongs to Different EraXyience’s management team issued a statement today distancing the company from founder and former owner Russell Pike. Pike, who was found guilty on income tax…Apr 3, 2012XYIENCE Athlete Anthony “Showtime” Pettis to Appears at Atlanta Area GNC on Saturday, April 21LAS VEGAS (April 2, 2012) – XYIENCE team athlete Anthony “Showtime” Pettis, 25, will appear at GNC in the Mall of Georgia (3333 Buford Drive) in Buford on…Mar 13, 2012XYIENCE Bolsters its Distribution in New York Metro Area with New and Renewed PartnershipsLAS VEGAS (March 12, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, has increased its retail presence significantly in New York and New Jersey…Mar 1, 2012XYIENCE, Hi-Health Host UFC Welterweight Dan “The Outlaw” Hardy in Phoenix on Monday, March 12, 2012LAS VEGAS (March 1, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, brings XYIENCE team athlete Dan “The Outlaw” Hardy to Hi-Health on Monday,…Feb 13, 2012XYIENCE, BJ’s Wholesale Deal Another Big Boost for Xenergy’s East Coast PresenceLAS VEGAS (February 13, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, continues to increase its presence on the East Coast, this time in a deal…
Feb 8, 2012Last Updated Sep 9, 2015Xyience Re-Ups National Brand Status in Circle KBig win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and…
Apr 6, 2012Last Updated Sep 9, 2015Xyience: Pike Belongs to Different EraXyience’s management team issued a statement today distancing the company from founder and former owner Russell Pike. Pike, who was found guilty on income tax…Apr 3, 2012XYIENCE Athlete Anthony “Showtime” Pettis to Appears at Atlanta Area GNC on Saturday, April 21LAS VEGAS (April 2, 2012) – XYIENCE team athlete Anthony “Showtime” Pettis, 25, will appear at GNC in the Mall of Georgia (3333 Buford Drive) in Buford on…Mar 13, 2012XYIENCE Bolsters its Distribution in New York Metro Area with New and Renewed PartnershipsLAS VEGAS (March 12, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, has increased its retail presence significantly in New York and New Jersey…Mar 1, 2012XYIENCE, Hi-Health Host UFC Welterweight Dan “The Outlaw” Hardy in Phoenix on Monday, March 12, 2012LAS VEGAS (March 1, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, brings XYIENCE team athlete Dan “The Outlaw” Hardy to Hi-Health on Monday,…Feb 13, 2012XYIENCE, BJ’s Wholesale Deal Another Big Boost for Xenergy’s East Coast PresenceLAS VEGAS (February 13, 2012)— XYIENCE Xenergy, the official energy drink of the UFC, continues to increase its presence on the East Coast, this time in a deal…Feb 8, 2012Last Updated Sep 9, 2015Xyience Re-Ups National Brand Status in Circle KBig win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and…