Brand News
Aug 6, 2018Last Updated Aug 6, 2018XYIENCE Releases Wild Grape and Fuji Apple FlavorsXYIENCE, the leading zero calorie, zero sugar energy drink made with all natural flavors and colors, announces two new flavors – Wild Grape and Fuji Apple.
Jul 2, 2018Last Updated Jul 3, 2018Distribution Roundup: Seven Sparkling Expands in TargetSeven Sparkling Launches New Mocktails, Spritzers in Target Stores; King’s Row Coffee RTD Line Launches in Whole Foods; HyVIDA Partners with UNFI; XYIENCE…Apr 25, 2018Last Updated Apr 27, 2018Xyience Unveils Can Redesign and 4-PacksXYIENCE, the leading zero calorie/zero sugar energy drink made with all natural flavors and colors, unveiled today a fresh can design and introduced a…
Feb 1, 2018Gains for HyDrive, Xyience Fueling Big RedIn recent months, Big Red’s long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible…
May 10, 2017Last Updated May 10, 2017XYIENCE to Provide Weekly Donations to Lone Survivor FoundationUntil August 20, XYIENCE will recognize a military “Hero of the Week” on the brand’s social media pages and make a donation to the Lone Survivor Foundation in…
Sep 9, 2016XYIENCE Extends Partnership with Campus Insiders for the 2016 College Football SeasonXYIENCE’s partnership with Campus Insiders includes exclusive XYIENCE programming and content across the Campus Insiders Network, CampusInsiders.com and the…Aug 30, 2016XYIENCE Launches New Integrated Marketing Campaign with ESPN College Football’s Samantha PonderPonder will serve as XYIENCE’s brand spokesperson for the second consecutive year.
Jun 6, 2016XYIENCE Energy Drink Launches “Fuel Your Patriotism” Summer-Long PromotionTo enter the “Fuel Your Patriotism” summer promotion, visit: http://www.XYIENCE.com/.
Feb 23, 2016XYIENCE Announces Distribution Gains at 7,500 Convenience StoresThe energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores,…
Feb 3, 2016XYIENCE Announces Partnership with Campus InsidersIn addition, XYIENCE is sponsoring a national sweepstakes, sending a lucky fan and his/her guest to the 2016 national college basketball championship weekend…Sep 1, 2015Last Updated Sep 9, 2015XYIENCE Replaces Cage Fights with College Football in Brand RelaunchPrior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts.…
Sep 2, 2014Last Updated Sep 9, 2015Big Red Acquires XyienceAs part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
Aug 22, 2014Last Updated Sep 9, 2015Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New CoastsThe latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling…
Aug 19, 2014Xyience Launches Interactive Ad CampaignXYIENCE, maker of Xenergy® the official energy drink of the UFC®, is the first energy drink brand to launch an interactive advertising campaign using…
Jul 2, 2018Last Updated Jul 3, 2018Distribution Roundup: Seven Sparkling Expands in TargetSeven Sparkling Launches New Mocktails, Spritzers in Target Stores; King’s Row Coffee RTD Line Launches in Whole Foods; HyVIDA Partners with UNFI; XYIENCE…Apr 25, 2018Last Updated Apr 27, 2018Xyience Unveils Can Redesign and 4-PacksXYIENCE, the leading zero calorie/zero sugar energy drink made with all natural flavors and colors, unveiled today a fresh can design and introduced a…Feb 1, 2018Gains for HyDrive, Xyience Fueling Big RedIn recent months, Big Red’s long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible…May 10, 2017Last Updated May 10, 2017XYIENCE to Provide Weekly Donations to Lone Survivor FoundationUntil August 20, XYIENCE will recognize a military “Hero of the Week” on the brand’s social media pages and make a donation to the Lone Survivor Foundation in…Sep 9, 2016XYIENCE Extends Partnership with Campus Insiders for the 2016 College Football SeasonXYIENCE’s partnership with Campus Insiders includes exclusive XYIENCE programming and content across the Campus Insiders Network, CampusInsiders.com and the…Aug 30, 2016XYIENCE Launches New Integrated Marketing Campaign with ESPN College Football’s Samantha PonderPonder will serve as XYIENCE’s brand spokesperson for the second consecutive year.Jun 6, 2016XYIENCE Energy Drink Launches “Fuel Your Patriotism” Summer-Long PromotionTo enter the “Fuel Your Patriotism” summer promotion, visit: http://www.XYIENCE.com/.Feb 23, 2016XYIENCE Announces Distribution Gains at 7,500 Convenience StoresThe energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores,…Feb 3, 2016XYIENCE Announces Partnership with Campus InsidersIn addition, XYIENCE is sponsoring a national sweepstakes, sending a lucky fan and his/her guest to the 2016 national college basketball championship weekend…Sep 1, 2015Last Updated Sep 9, 2015XYIENCE Replaces Cage Fights with College Football in Brand RelaunchPrior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts.…Sep 2, 2014Last Updated Sep 9, 2015Big Red Acquires XyienceAs part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.Aug 22, 2014Last Updated Sep 9, 2015Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New CoastsThe latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling…Aug 19, 2014Xyience Launches Interactive Ad CampaignXYIENCE, maker of Xenergy® the official energy drink of the UFC®, is the first energy drink brand to launch an interactive advertising campaign using…