XYIENCE Releases Wild Grape and Fuji Apple Flavors

XYIENCE, the leading zero calorie, zero sugar energy drink made with all natural flavors and colors, announces two new flavors – Wild Grape and Fuji Apple.

Distribution Roundup: Seven Sparkling Expands in Target

Seven Sparkling Launches New Mocktails, Spritzers in Target Stores; King’s Row Coffee RTD Line Launches in Whole Foods; HyVIDA Partners with UNFI; XYIENCE Enters Target; Hank’s Gourmet Beverages Expands in Tri-State Area; Hotshot Coffee Hits Amazon, Adds New Distributors

Xyience Unveils Can Redesign and 4-Packs

XYIENCE, the leading zero calorie/zero sugar energy drink made with all natural flavors and colors, unveiled today a fresh can design and introduced a convenient 4-pack package.

Gains for HyDrive, Xyience Fueling Big Red

In recent months, Big Red's long-term efforts to balance its portfolio with more better-for-you brands in on-trend categories has begun to produce tangible results.

XYIENCE to Provide Weekly Donations to Lone Survivor Foundation

Until August 20, XYIENCE will recognize a military “Hero of the Week” on the brand’s social media pages and make a donation to the Lone Survivor Foundation in his/her honor. Nominations will be accepted starting today via XYIENCE.com.

XYIENCE Announces Distribution Gains at 7,500 Convenience Stores

The energy drink has secured new distribution in a variety of major convenience retailers including Speedway/Hess, Love’s Travel Stops and Country Stores, Meijer Gas and Convenience, Corner Store (CST), Global, Southwest Convenience Stores, among many others.

XYIENCE Announces Partnership with Campus Insiders

In addition, XYIENCE is sponsoring a national sweepstakes, sending a lucky fan and his/her guest to the 2016 national college basketball championship weekend in Houston, TX.

XYIENCE Replaces Cage Fights with College Football in Brand Relaunch

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.

Big Red Acquires Xyience

As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.

Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New Coasts

The latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling Organics, which operates in Philadelphia, is expanding out west.

Xyience Launches Interactive Ad Campaign

XYIENCE, maker of Xenergy® the official energy drink of the UFC®, is the first energy drink brand to launch an interactive advertising campaign using pioneering technology from blurbIQ.

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