XYIENCE Surfer Adds to Award Pile

Paul “Pluey” Pugliesi recently earned his third national title sanctioned by Surfing America in June on top of securing his fourth consecutive Western Surfing Association (WSA) USA Masters West Coast title in May, making him the only person in 25 years to have done so.

XYIENCE Partners With Polar Beverages

XYIENCE announced Wednesday that it has reached a new partnership with Polar Beverages for distribution of its sugar- and calorie-free Xenergy line in the New England market.

XYIENCE Hosts UFC Fight Weekend for Distributors

XYIENCE Xenergy, the official energy drink of the UFC®,hosted more than 120 people from 22 distributors at Green Valley Ranch & Spa in Las Vegas on May 23 - 25.

XYIENCE Announces Power to Win Team

XYIENCE®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC®, announces its inaugural Power to Win® Team.

XYIENCE Launches ‘Power to Win’ Ad Campaign

XYIENCE®, maker of Xenergy, the official energy drink of the UFC®, today announced the launch of the first advertising campaign to support its new “Power to Win” brand positioning.

XYIENCE to Expand in Pennsylvania, New Jersey

XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new partnership with Davis Beverage Group offers the brand access to more than 1,500 stores in Central and Eastern Pennsylvania, including Harrisburg Allentown and Bethlehem. The agreement also includes parts of Western New Jersey.

XYIENCE Renews Endorsement Deal With Ronda Rousey

XYIENCE Xenergy, the official energy drink of the UFC®, announces it has renewed its endorsement contract with Ronda Rousey, 27, the UFC women’s bantamweight champion.

XYIENCE Adds Pro Rock Climber to Roster of Athletes

LAS VEGAS — XYIENCE, a leading sports nutrition company and maker of Xenergy, the official energy drink of the UFC®, announces it has signed Joe Kinder to its team of professional athletes. Kinder, 33, is one of America’s leading rock climbing athletes. He is known throughout the world for his impressive roster of first ascents, route development and his “Always psyched” motto. He …

XYIENCE Announces the Promotion of Aimee Wenske to Brand and Social Media Manager

LAS VEGAS (Mar. 6, 2014) – XYIENCE, a leading sports nutrition company and maker of Xenergy, the official energy drink of the UFC®, announces the promotion of Aimee Wenske to brand and social media manager. In this new role, Wenske oversees all brand and interdepartmental communications, manages social media and the brand’s team of brand ambassadors as well as working with XYIENCE’s executive team on …

XYIENCE Launches Team Ambassador Program

LAS VEGAS — XYIENCE®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC®, is looking for athletes and fitness influencers in select metropolitan areas to be part of its inaugural Power to Win® Team. Applicants who are over the age of 18 can submit materials Saturday, March 1 through Tuesday, April 15, 2014 on …

XYIENCE Announces Partnership With Wirtz Beverage Nevada

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that a new partnership with Wirtz Beverage Nevada (WBN) offers the brand access to more than 1,700 stores in Southern Nevada. Wirtz Beverage is offering its grocery, convenience and specialty stores the complete line of sugar- and calorie-free Xenergy energy drinks that includes eight flavor offerings.

WBN’s non-alcoholic portfolio …

XYIENCE Joins UFC Athlete in Fundraiser for Typhoon Survivors

LAS VEGAS (Jan. 2, 2014) – XYIENCE Xenergy, the official energy drink of the UFC®, announces that XYIENCE team athlete Mark “The Filipino Wrecking Machine” Muñoz is holding a fundraiser for the survivors of Typhoon Yolanda.  The MMA Wrestling Seminar & Fundraiser will take place on Saturday, Jan. 11, 2014 at Treasure Island Event Venue in San Francisco (401 California Avenue). The …

Distribution Roundup: PepsiCo Partners With Buffalo Wild Wings, XYIENCE Hits the Dust Bowl

Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.

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