XYIENCE, Capital Distributing Partnership Expands the Footprint of the Official Energy Drink of the UFC in Oklahoma

LAS VEGAS (Dec. 4, 2013) – XYIENCE Xenergy, the official energy drink of the UFC® announces a new partnership with Capital Distributing, LLC that will offer access to more than 1,800 retail doors within the eight counties in the Oklahoma City metro that the distributor serves. The agreement includes all eight of XYIENCE Xenergy’s award-winning sugar- and calorie-free flavors as well as the complete collection …

Xyience’s Lennon: “We Want to Be the Energy Drink of the Health Club”

In a recent interview with BevNET, Xyience president John Lennon said that amid new distribution and retail placement for the brand, the company is looking to further develop and enhance its reputation as an energy drink for athletes and plans to introduce a protein-infused line of drinks next year.

XYIENCE to Sponsor Wheelchair Tennis Event

LAS VEGAS — XYIENCE® Xenergy, the official energy drink of the UFC®, is proud to announce its sponsorship of the 4th edition of the Las Vegas Wheelchair Open.  The newly named Las Vegas Xenergy Open will bring together some 40 tennis players, ranging in age from 21 to 72 years old, competing in five divisions at the Darling Tennis Center in …

XYIENCE Launches ‘Ronda Rousey Vegas Getaway’ Contest

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, launches a nationwide contest Ronda Rousey Vegas Getaway on November 1. To enter the contest that runs through December 16, fans must complete an entry form on the contest websitewww.XYIENCE.com/Ronda and input the Julian date code found on the bottom of a can of Xenergy. The grand prizewinner selected at …

XYIENCE Launches Video Contest

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, is pumped to announce its “How Do You Say XYIENCE?” video contest, which runs now through Nov. 15, 2013. Hosted on the XYIENCE Facebook page, the contest asks fans to create and submit an original video that helps people to understand how to correctly pronounce XYIENCE. One lucky winner will take …

XYIENCE Launches Limited Edition Ronda Rousey Xenergy Can at 2013 NACS Show

One of XYIENCE’s best selling flavors featuring the UFC’s first female champion will be available November 1 through December 31, 2013 at XYIENCE retailers nationwide

LAS VEGAS (Oct. 8, 2013) — XYIENCE® Xenergy, the official energy drink of the UFC®, announces that it is launching a limited edition collector can featuring Ronda Rousey, UFC women’s bantamweight champion and XYIENCE team athlete. Her image will appear …

XYIENCE Brings UFC Fighter Dan “The Outlaw” Hardy and Reality Television Star Amanda Corey to 2013 NACS Show

XYIENCE showcases new packaging for Xenergy and its new Xenergy + line at booth #3247

LAS VEGAS (Oct. 1, 2013) — XYIENCE Xenergy, the official energy drink of the UFC®, announces that UFC fighter Dan “The Outlaw” Hardy will be appearing XYIENCE’s booth #3247 at the 2013 NACS Show, a convenience industry tradeshow that takes place Oct. 12 – 15 at the Georgia Word Congress …

XYIENCE Signs Endorsement Contract With UFC’s Mark Muñoz

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces it has signed a 16-month endorsement contract with UFC middleweight fighter Mark “The Filipino Wrecking Machine” Muñoz.  The agreement includes the athlete’s support of XYIENCE’s award-winning Xenergy energy drinks and sports nutrition supplements.

Muñoz is currently 13-3-0 (W-L-D) and is ranked as one of the top 10 middleweight fighters in …

UFC Fighter and XYIENCE Athlete to Sign Autographs in Boston

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that on Saturday, Aug. 17, 2013 former UFC Welterweight Champion and XYIENCE team athlete Matt “The Terror” Serra will sign autographs for fans at two to Boston retail locations, Market Basket and Shaw’s Supermarket.  XYIENCE will also sample its award-winning energy drink Xenergy. The appearances are a part of the …

XYIENCE and UFC Fighter Celebrate Opening of New Walgreens

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, bringsUFC middleweight fighter Mark “The Filipino Wrecking Machine” Muñoz to Walgreens located at 14885 Telegraph Road, La Mirada, Calif. The autograph signing that is on Saturday, July 20, 2013, from 11 a.m. to 1 p.m. also celebrates the store’s grand opening.

XYIENCE’s team of models will be on hand sampling its …

XYIENCE Signs UFC Athlete Ronda ‘Rowdy’ Rousey As Brand Ambassador

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the superior tasting, sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy …

XYIENCE Launches Online Retail Locator

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, launched an online retailer locator earlier this week at http://www.xyience.com.  Over the past year, the number of telephone and social media inquiries from consumers looking for nearby retailers carrying Xenergy and XYIENCE supplements has increased at a rapid rate.  Consumers can conduct a search by entering a zip code …

XYIENCE Inks Distribution Deal With Standard Sales Company

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces a new distribution partnership with Odessa, Texas-based Standard Sales Company, L.P., a leading distributor of Anheuser-Busch products and other non-alcoholic beverages. The relationship gives XYIENCE’s Xenergy energy drink brand access to more than 1,400 retail doors in Northwest and West Texas. Standard Sales Company is offering its retailers single-serve and four-packs of …

XYIENCE Launches Nationwide Contest With UFC

LAS VEGAS (April 2, 2013) — XYIENCE Xenergy, the official energy drink of the UFC®, kicks off its nationwide contest DoYou Have the Power to Win? on May 1, 2013. The two-part program runs through September 1. The first component is an in-store promotion that offers consumers the chance to win XYIENCE and UFC prize packages instantly. Contestants who are 18 years …


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