LAS VEGAS (November 22, 2010)—XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that it has selected John Lennon to serve as its new president. Lennon brings 25 years of beverage industry leadership to the growing energy drink brand, including his most recent post as president and CEO of […]
ON TOP Sign up for BevNET's 2011 Beverage Guide and Best of 2010 Awards. Link Jamba Juice and Zola have entered a licensing agreement. The companies will work on developing a new line of Jamba-branded Superfruit shots. Link O.N.E. has added a line of coconut water for kids. The company has also brought Tommy Mottola, […]
ON TOP It has been widely reported in the media that New York City and state health departments want the federal government to provide a waiver that would let them bar the use of food stamps to buy sodas and other sugary drinks. Link ZUN founder Brian Stearns recently spoke with BevNET about the current […]
ON TOP The Corn Refiners’ Association is seeking FDA approval to call high fructose corn syrup “corn sugar.” Link Sign up for BevNET’s Best of 2010 awards and 2011 Beverage Guide. Link Honest Tea’s Seth Goldman will be discussing entrepreneurial growth at BevNET Live 2010. Link ON THE SHELVES Soma Beverage Company has released Goodberrymint, […]
ON TOP The FDA has issued a warning letter to Dr Pepper Snapple Group. According to the agency, Canada Dry Sparkling Green Tea Ginger Ale is mislabeled with the claim that it is "enhanced" with "antioxidants" from green tea and vitamin C. Link 7UP has launched new packaging with updated graphics, and a new "Ridiculously […]
ON TOP BevNET Live Winter 10 Preliminary Lineup Announced: Execs from FRS, New Leaf, Jones Soda, Guayaki, Zola Acai, and more headline. Investors, distributors, and suppliers also on the lineup. Register now and save. More to come… Link PepsiCo has switched from warehouse distribution to DSD for Gatorade. It is expected that the move will […]
ON TOP PepsiCo CEO Indra Nooyi has dispelled rumors that she will leave her current position to become the chairman of the Tata Group. In a recent statement, she explained that she “loves” her job with PepsiCo. Link New Leaf Brands has added 17 new distributors throughout the state of California as part of their […]
ON TOP Coast Brands takes aim at the biggest problem for growing beverage companies: approvals from distributors and retailers. Link Kombucha producers may decide to register as alcoholic beverage producers with the federal government rather than change the fermentation process with which the tea is made. The changes were prompted by the discovery that alcohol […]
Jul 16, 2010 – LAS VEGAS —XYIENCE recently named Jeff Jonke vice president of sales for the eastern region of the U.S. Jonke works closely with Reuben Rios, vice president of sales for the western region of the U.S., to develop and maintain relationships with key retailers and distributors as well as identify new markets […]
ON TOP There were lots of attendees but not a lot of beverage brands at the Fancy Foods Show earlier this week — check it out in BevNET's coverage. Link Video: See new product makers squirm during BevNET Live's live review segment. Link ON THE SHELVES Last week marked the launch of refine, a new […]
LAS VEGAS (March 23, 2010) When United Distributors, Inc., decided to expand its non-alcoholic (NA) portfolio, Georgia’s largest alcoholic beverage distributor turned to XYIENCE. For the Las Vegas based beverage company, this deal means that Xenergy Premium and Xenergy Xtreme will be available in roughly 3,500 retail outlets in Georgia. That includes shelf space in […]
LAS VEGAS (February 11, 2010) This week, XYIENCE celebrates two major triumphs. The official energy drink sponsor of the Ultimate Fighting Championship (UFC) announces a significant boost in distribution in Texas, resulting from a new partnership with Silver Eagle Distributors. This Houston-based company is the largest distributor of Anheuser-Busch products in the United States, and […]
PR Log (Press Release) – Dec 09, 2009 – LAS VEGAS – XYIENCE continues to experience success in Canada, with Xenergy Xtreme, the latest addition to the brand’s energy drink line-up, now on the shelves in Mac’s stores in Ontario and 7-Eleven convenience stores spanning Ontario to British Columbia. For consumers, this means that between […]
LAS VEGAS (September 21, 2009) – XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC), has knocked out another big win on the East Coast, giving Xenergy Xtreme’s four flavors-Cherry Rush, Lemon Blast, Citrus Slam and Apple Jak’d-major exposure through roughly 7,000 independent retailers in key metropolitan areas, including New York City and […]
