The Flow: Jamba and Zola Unite; Be in BevNET’s “Best of 2010”


  • Sign up for BevNET's 2011 Beverage Guide and Best of 2010 Awards. Link
  • Jamba Juice and Zola have entered a licensing agreement. The companies will work on developing a new line of Jamba-branded Superfruit shots. Link
  • O.N.E. has added a line of coconut water for kids. The company has also brought Tommy Mottola, former Chairman of Sony Music, to the O.N.E. Board of Directors. Link


  • Las Vegas-based Chrome Soda is now available at Sugar Factory stores. Link
  • It has been reported across media outlets that NASCAR driver, Robby Gordon, has created his own energy drink. Called Speed Energy Drink, Gordon unveiled the product at the Talladega Superspeedway and the driver aims to make it the sponsor for Robby Gordon Motorsports. Link


  • Attitude Drinks has signed a distribution agreement with Great State/Blue Coast Beverages. The distributor will carry the chocolate and vanilla flavors of Attitude's Phase III beverage. Link
  • Dream Water has increased distribution and is now available in Walgreen's stores nationwide. Link
  • Xyience has increased distribution of Xenergy; the beverage is now available in at the Bridgestone Arena in Nashville, Tennessee. Link
  • The PoP Shoppe sodas have been reintroduced to the Twin Cities and the Greater Minnesota area. Link


  • An article on examined some of the new relaxation beverages on offer. The journalist tested a range including Drank, iChill, Slow Cow and Mary Jane's. Link
  • Advertising Age posted a report on the Idea Conference, at which Mary-Ann Somers, VP-strategic and operational marketing at Coca-Cola spoke, about how the Venturing and Emerging Brands group is choosing to build small brands slowly. Link


  • An Oprah special show that detailed her trip to Yosemite National Park featured Reed's Extra Ginger Brew as one of the ingredients in a cocktail she made on air. Link


  • A new study from the University of Southern California reveals that high fructose corn syrup in popular sodas contains as much as 65 percent fructose, which is nearly 20 percent higher than commonly assumed. Link
  • A new survey from Bossa Nova reveals that 50 percent of adults rank antioxidants as the nutrient about which they are most concerned. Approximately 15 percent of consumers do not know which fruits are highest in antioxidants. Link
  • Researchers at the University of Illinois at Chicago have found that despite government guidelines, high-calorie beverages are still available in elementary schools across the country. For instance, 98.4 percent of children at schools participating in the National School Lunch Program could purchase flavored milk on "most days" of the week. The results will appear in the March 2011 issue of the Archives of Pediatrics & Adolescent Medicine. Link


  • Coca-Cola has taken over the Russian juice producer, Nidan Juices, from Britain's Lion Capital for $276 million. Nidan Juices controls 16.9 percent of the Russian juice market. Link


  • Trinity Springs Ltd. has decided to put the company up for sale. It will be sold in the form of a sale of stock or sale of assets Link


  • The Lutemax 2020 ingredient from OmniActive Health Technologies has achieved GRAS status. The ingredient contains lutein and zeaxanthin and is intended to support eye health. Link
  • Sonoco has decided to centralize its various plastics operations under a single entity, Sonoco Plastics. Link
  • BioCell Technology has received GRAS approval for its ingredient, BioCell Collagen II. Link
  • Plastic Technologies, Inc. has launched PET for dairy applications. Link
  • Wellmune WGP is now being used in toddler drinks in Thailand and Mexico by Mead Johnson Nutrition, maker of Enfagrow Premium toddler drink in the U.S. Link


  • Nestle plans to tap water from the Columbia River Gorge in Oregon for its Arrowhead brand. However, the Oregon Water Resources Department has received over 4,000 public comments, according to, and residents are debating whether it is a good idea. Link
  • Chef Bobby Flay spoke with NBC's Universal Sports about his preparation for the New York Marathon. He told the news provider that he drinks coconut water to hydrate before he runs. Link