In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.
White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.
In this week’s marketing roundup, enhanced water concentrate brand MiO takes aim at Gen Z consumers’ dissatisfaction with the “unwelcome side effects” of energy drinks while Rockstar and Monster target the music industry as prime areas to bring new customers to the brands.
BevNET Live Winter 2023's second day of programming featured presentations on disruption, non-alcoholic alternatives, M&A opportunities, and more.
The long term impact of GLP-1 drugs on consumer behavior remains to be seen but many CPG food and beverage companies are already preparing.
Calexo took home the title as New Beverage Showdown champion today at BevNET Live Winter 2023, presented by Coca-Cola North America New Revenue Streams.
Canned margarita brand sipMargs has closed on a $2 million funding round led by Lab Capital Advisors, the same investor that put $3 million into the brand in May 2022.
After launching its first RTD products this spring, Chamberlain Coffee, the influencer-powered brand created by social media star Emma Chamberlain, is adding two new oat milk-based offerings to compliment its existing almond and coconut milk-based lattes.
Jimbo Someck, the founder of natural grocery chain Jimbo’s, chronicled the origins of his interest in organic food and retail, how he and his team evaluate novel ideas and products, and how he leverages his influence to promote values that he is passionate about, including regenerative agriculture.
Six emerging beverage brands emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 26 at BevNET Live Winter 2023, presented by Coca-Cola North America New Revenue Streams.
BevNET Live Winter 2023 began today with wide ranging discussions led by beverage business entrepreneurs, investors, experts, distributors, retailers and more. Today’s panelists worked to summarize the state of the market, share valuable learnings for early stage brands and give a look into how to build, scale, finance and grow within the current industry climate.
This year, we proudly introduced a new accolade to our awards lineup: The BevNET Spirit Awards. Aligned with BevNET's commitment to explore burgeoning beverage trends and innovative brands, the BevNET Spirits Awards Program is focused on two dynamic categories – Ready-to-Drink Cocktails and Non-Alcoholic Spirits.
At the conclusion of each year, BevNET honors the companies, brands, individuals, products, ideas and trends that have helped drive positive growth across the industry over the last 12 months. The winners of BevNET’s Best of 2023 Awards embody that spirit and drive, combining inspiration with effort, style, dynamism and personality.
The official start to BevNET Live Winter 2023 got going early, with a spirits-themed Sunday afternoon including panels on the state of the RTD cocktail category and a new champion in the annual BevNET Cocktail Showdown.
