Headlines

NielsenIQ: Bev Sales Decelerate as Pricing Continues to Offset Volume Declines

Dollar sales in the two-weeks slowed from 8.7% improvement in the four-week period and +11% for the 12-weeks. Volume sales fell -4.7% in the two-week period (-3.9% for four-weeks) and average pricing “remained robust and accelerated slightly,” up by 12.9% (+12.6% for four-weeks) according to the report.

Bacardi Nears Deal To Buy Ilegal Mezcal

Spirits group Bacardi is close to an approximately $200 million deal to purchase Ilegal Mezcal, according to reporting in Bloomberg Finance. The group bought an unspecified minority stake in the major mezcal brand in 2017, granting it national distribution.

Taste Radio: How A Four-Letter Word Sparked Poppi’s Billion-Dollar Trajectory

Allison and Stephen Ellsworth, the co-founders of Poppi, spoke about the reasons behind better-for-you soda brand’s explosive growth and how the company is maintaining its torrid pace. They also discussed their transition into new roles, Poppi’s remarkable trial conversion and repeat purchase rates, Amazon as a key part of the company’s marketing strategy and why video is king on social media.

New In Retail: Can Dom’s Kitchen & Market Outfox Foxtrot?

Backed with over $50 million in investment, former CEO of the Roundy’s and Mariano’s chains Bob Mariano has embarked on his latest venture in the Chicago area, Dom’s Kitchen and Market. The retailer hopes to have 15 stores by the end of next year building on an omnichannel, experiential type of food shopping grounded in prepared foods, heavier product curation and app-based connectivity.

Taste Radio: The Celebrity Dilemma. Plus, Netflix And… Utz?

At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads.

Country Star Morgan Wallen Gets ‘Ryl’ With New Sweet Tea

If you’re going to get Southerners to stop putting sugar in their sweet tea, you better be prepared with a darn good reason.Ryl Tea believes it has two: a winning, authentic taste and the star power of country artist and investor Morgan Wallen, who’s name is proudly given a “crafted by” credit on cans of the brand’s new zero-sugar Sweet Tea, launched on Thursday exclusively on drinkryl.com and Gopuff.

Ready to Scale, G.O.A.T. Fuel Closes $5M Seed Round

G.O.A.T. Fuel, the mushroom-enhanced energy drink brand backed by three-time Super Bowl champion Jerry Rice, announced this week it has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners.

Spirits-Based RTDs May Soon Be More Accessible in California

Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in the Golden State is moving forward today, after the California Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.

BrainPOP Serving Functional Energy To Physicians

New functional energy drink BrainPOP is leaning into its target market among physicians and surgeons building out distribution in both clinics and hospital cafes as well as traditional convenience channels in the metropolitan New York area.

Wrexham A.F.C. Welcomes SToK Cold Brew as Official Stadium Sponsor

Danone-owned coffee brand STōK Cold Brew is jumping into the game as the team’s official stadium sponsor, beginning July 1. As part of the sponsorship, Wrexham’s historic home field, Racecourse Ground – the oldest international soccer stadium still in active use – will be renamed for a brand for the first time, now going by STōK Cae Ras in Welsh, or STōK Racecourse.