NACS 2021 Notebook: Pepsi Revamps Energy; Candy, Watermelon Flavors Abound
Whether in the form of licensed partnerships or by creating their own outlandish candy inspired flavors many in the rising sub-set of “performance energy” drink brands have found that their consumers have a serious sweet tooth. Also, Java Monster unleashes Cold Brew, Pepsi strategizes around energy and Vita Coco keeps tweaking.