In this episode of Category Closeup, we examine the current state of the “zero-proof” beverage category, including why the movement is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Massachusetts-based functional drink maker Tru is poised to move into a new growth stage with the closing of a $3.6 million funding round that includes participation by powerhouse New England beverage manufacturer and distributor, Polar Beverages.
Whether you're looking for last minute gift ideas or some holiday sippers for yourself, here's a look at some of the notable new end-of-year whiskeys, including two special expressions from Heaven's Door and a straight bourbon inspired by British metal legends Motörhead, plus other non-music related releases.
Hector Saldivar, the founder and CEO of Tia Lupita, explained why the brand is focused on updating and innovating upon authentic Mexican food, how he’s educating consumers about esoteric ingredients, the retail strategy for three distinct product lines and what he’s learned as an immigrant entrepreneur.
Analysts at Goldman Sachs Equity Research are feeling optimistic about the long term growth potential for Vita Coco following a meeting last week with the company’s executive management. According to a report issued by Goldman last week, the New York-based brand may see strong momentum in 2022 for its recently expanded innovation portfolio.
BevNET's Category Closeup video series returns this week with a panel discussion focused on the emergence of the no/low alcohol and "zero-proof" drinks movement, examining why the trend is gaining momentum, how entrepreneurs in the space are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Entrepreneurs frequently put their heart and soul into their products, but for Perfy founder Vasa Martinez, the new functional soda brand is personal from the name to the ingredients. And when it comes to marketing, Perfy is focused on connecting with consumers in the Web3 and NFT community where the brand has already made an impact.
Better-for-you and better-for-the-planet products are rolling out in stores and online this week, including new seasonal flavors for the holidays, non-alcoholic drinks in time for Dry January, and functional upcycled drinks ready for drinking year round.
Arkansas-based coffee roaster and distributor Westrock has announced the construction of a new production facility that is set to bolster the company’s burgeoning ready-to-drink beverage business.
Taste Radio’s hosts reflected on a nine-day, three-event, four-competition extravaganza, discussed the value of in-person networking and connecting with entrepreneurs for the first time after two years of virtual meetings. They also chatted about the decision of a well-known entrepreneur to step down as CEO of his company and riffed on new products that came to market over the past month.
Having built its core business in Southern California, functional beverage brand VYBES is now aiming to capture one of the region’s biggest markets; Also, Angry Angel makes its debut in Publix, Rowdy Energy expands nationwide with 7-Eleven, and Wilfred's Non-Alcoholic Aperitif launches in the U.S.
The J.M. Smucker Company continued to cull its CPG brand portfolio today with the announcement of an agreement to sell its natural and organic beverage and grains business to venture group Nexus Capital Management in a cash deal valued at around $110 million.
Direct-to-consumer wellness brand Athletic Greens announced this week it has named Kat Cole as president and Chief Operating Officer. Cole, who most recently held the same position at Focus Brands, will also join the company’s board of directors.
Drinkworks, the at-home cocktail company launched as a joint venture between Anheuser-Busch InBev (A-B) and Keurig Dr Pepper, will go dry, the companies announced Wednesday.
