Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi’s new prebiotic cola and discuss whether a stevia-sweetened “functional” soda can win over classic cola fans. They also dig into Just Meat’s big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s’more.
Cactus water brand Caliwater has inked a partnership with the Sacramento Kings and Golden 1 Center for the 2025-2026 NBA season.
If you’re a spirits company taking its marketing cues from CPG, you may be doing it wrong.
Functional beverage Chlorophyll Water is raising its first institutional round as it unveils an aluminum can format and prepares to enter Walmart.
As the lines continue to blur between beauty and wellness, ingestible beauty, or “beauty-from-within,” products – particularly in powdered and ready-to-drink beverage formats – are gaining significant traction with consumers, proving that skincare is more than skin deep.
Monogram Capital Partners closed an oversubscribed $350 million Fund III last week, which will expand its investment team and operating partner program.
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
Online retailer Quince is now selling food and wine, as it begins building a curated set of premium, giftable products from specialty producers, global brands and more.
A new report from market research firm CGA shows that consumers are motivated to try ready-to-drink (RTD) cocktails by deals over a mood or occasion when drinking on-premise.
In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations.
It would be hard to find someone working in the spirits industry that hasn’t heard of St-Germain Elderflower Liqueur, the liqueur used so wildly it earned the moniker ‘bartender’s ketchup.’
Brand collaborations are becoming one of the most effective growth levers in CPG. In this episode, the team breaks down why co-branded products are becoming a core strategy for food and beverage brands, what separates meaningful partnerships from gimmicks, and how leaders like Grillo’s, Fly By Jing, Graza, and Liquid Death are using them to drive awareness, trial, and category expansion.
Adult non-alc beverage brand Proxies has acquired the assets of defunct mocktail maker Avec, with plans to use its recipes for a new canned drinks line slated to launch early next year.
On the CPG Week Podcast, the team discusses the impending hemp ban, Gopuff's $250 million and supplement makers launching energy drinks.
