Targeting Grocery, Back Bay Roasters Shifts Focus to Bag-in-Box
Seeking a point of differentiation in the crowded cold brew coffee set, Boston-based Back Bay Roasters is shifting its focus from its single-serve line to its bag-in-box format, beginning with a rollout to 200 Walmart stores on the East Coast next month. The move comes as a number of rising cold brew startups have embraced multiserve packaging.